I MAY ASK FOR CHANGES OR NEW additions BASED ON WHAT I SEE FIT AND I ALSO PROVIDED A COMPANY THE co ...
I MAY ASK FOR CHANGES OR NEW additions BASED ON WHAT I SEE FIT AND I ALSO PROVIDED A COMPANY THE company LINK: https://www.mubadala.com/ This group-prepared, marketing strategy-related assignment aims to incorporate all your IBS 210 learnings into a real-world scenario. Put yourself in the shoes of a marketing consultancy agency that is advising a company. Your task will be to conduct a comprehensive strategy audit and propose suggestions for marketing strategy improvement along with procuring a creative deliverable. Choose a local organization (MUBADALA) you are familiar with and use the concepts you’ve learned to analyze an aspect of this organization’s marketing strategy. Please note this shouldl be a company you have quite easy access too access to, as one of your tasks will be condicting interview with its representative (preferably at the managerial level). There are 2 parts to this assignment: The first part is a report write-up covering some form of the suggested outline below. The second part is a **creative deliverable **that could take any form you like (a short podcast/video material, a storyboard, a series of social media visuals, a revised website, etc.) that will be attached as a secondary zip file along with interview proof and transcript. Below is a suggested assignment outline: 1. Introduction/background of the project -** background** of the business/organization, which highlights a marketing problem/challenge/opportunity the business is facing. comprehensive strategic analysis conducted from an external point of view (i.e. think of Porter's 5 Forces, SWOT, etc., information from industry report - all to set up the stage) an informational interview** with a company representative**, such as an interview with any company manager/person having internal insights into the organisation (e.g., father/mother, brother/sister, family friend, …) media and news coverage about the industry, the company, and a specific issue/situation affecting the company in some marketing-related aspect, such as news stories or social media trending topics, etc. 2. Review the company’s current marketing strategies (4Ps) and activities that relate to the context of the situation you are focusing on. Relate aspects of marketing topics to explain key characteristics and reasons the company finds itself experiencing this situation (i.e. low brand awareness, weak social media presence, limited geographical expansion, etc.) 3. Strategy recommendation – having assessed ‘what is’, explain recommendations that will effectively address and improve the company’s position related to this issue ‘what can be’. This is effectively a gap analysis approach to strategy – your recommendation is ‘closing the gap’. 4. Creative deliverable is submitted as the second submission link and will be **presented by the group **in the classroom during the last in-person session. You can include the most important items directly in the assignment, whereas additional figures, tables, interview narratives, news stories, social media posts, etc., should be put in the appendix. As business majors, your communication skills are crucial — we want you to write well and expect that your work is clear, concise, and not only proofread but iterated with multiple drafts. In upper-level classes we want you to focus on the LOs because they are the core components of the class. Building your paper around the LOs is a much better approach than writing a paper and then shoving in LO footnotes. Incorporate LOs as in-text content to make it is clear to you and the Professor where you are trying to highlight certain concepts, but do not explain your application in a footnote. Everything you need to make your case that this is a good use of the LO should be in the main text. I want to ensure that each group is on track and aware of all key requirements for this project. This assignment is an opportunity to apply your knowledge from IBS 210 by putting yourselves in the role of a marketing consultancy advising a UAE-based organization. Critical Component - Interview Requirement: Remember, conducting an interview with a representative of your chosen organization is essential for this assignment. This conversation should provide you with valuable insights into the company’s marketing challenges and be documented thoroughly. To meet the interview requirements, please include one or more forms of evidence in your submission: * A link to the recording or a full transcript of the interview * Preferably, additional proof, such as a joint photo with the interviewee or an official confirmation email from their corporate account. Ensuring this documentation not only strengthens your analysis but also verifies the authenticity of your insights, which is fundamental in consulting work. Submission Components: Your final submission will consist of: 1. A report write-up with a comprehensive strategic analysis and actionable recommendations. 2. A creative deliverable in a format that best conveys your strategy (podcast, video, social media visuals, etc.). Which will be shared as a business pitch in the last F2F class and covering the company challenge, solution and deliverable itself. Preferably all the team members should be engaged in presenting. Each element should be presented professionally and clearly. If you have any specific questions or require clarification, please reach out sooner rather than later. Good luck, and keep progressing steadily! below is a example interview, i don't need a video i only need a transcript with questions and answers https://drive.google.com/drive/folders/1fc2yPIj9bU... Learning Outcomes Added WhyExist: Identify why a given company exists and analyze its competitive advantage. Use these insights to evaluate business strategy and execution. CustomerCentricity: Identify customer needs and explain how their fulfillment leads to better business. ConsumerBehavior: Design studies and evaluate research in consumer behavior. MarketAnalytics: Utilize analytical techniques and apply statistical analyses to market research questions. AboveTheRevenueLine: Explain how financial performance can be linked to effective marketing strategy. ResearchStrategy: Assess the role of market research and consumer psychology in decision-making and strategy formation. ProfessionalWorkProduct: Follows the established guidelines for the task and academic conventions in writing and presentations.
