GCC The Prevailing Conditions Affecting Teslas Business Summary Paper ...

SITUATION ANALYSIS CHECK LIST To help you ensure your situation analysis is complete, here is a list of items the grader will look for when grading your papers. I highly recommend that you use this as a check list. Please note however, the mere presence of the topic in your paper is not enough to warrant a good grade. It is the quality of the coverage and the clarity of your work that matters. All the items shown on this checklist will be graded. Please refer to the grading rubric of this assignment on Canvas for details regarding evaluation criteria. COMPANY Recommended number of pages: 2 - add charts & graphs to the appendixes Company description SWOT Recommended number of pages: 3 - add charts & graphs to the appendixes (SWOT table in body of the paper) SWOT Table (Strengths, Weaknesses, Opportunities, Threats) -Text in the tables could be single spaced SWOT Description COMPETITOR ANALYSIS Recommended number of page: 3 - add charts & graphs to the appendixes SWOT Table for at least 2 competitors -Text in the tables could be single spaced State your “educated” opinion regarding “gaps” in the market and trends at industry level CUSTOMER ANALYSIS Recommended number of pages: 4 - add charts & graphs to the appendixes Define the segment(s) at the industry level (be specific with your segmentation variables) Identify the Needs and Wants for the segment(s) MARKETING & PRODUCT OBJECTIVES Recommended number pages: 2 - add charts & graphs to the appendixes Current market and Target Markets (Be specific) New product/Service (Present your new/revised product(s)/Service(s) here) Positioning (Perceptual map required) EXECUTIVE SUMMARY (Write ES only after you have completed all sections of the paper) Maximum 2 pages Two-page, double space, executive summary is given at beginning Summarizes the whole document CLEARLY AND CONCISELY MKT304 – Prof. Sean Keyani Last Revised: 6/29/20 SA Checklist: Page 1 of 3 SITUATION ANALYSIS CHECK LIST FORMAT OF THE PAPER Does not exceed the page limits (Max 16 pages excluding cover page, table of contents, references pages and appendixes) Pages have numbers (Page X of Y format) Appropriate 12 point font size, double-spaced, one-inch margins MUST CITE ALL INFORMATION (otherwise = plagiarism = F) - Style= APA Provide a reference section at the end of the paper in correct style/format - Style= APA Edit/proofread and use correct Spelling and Grammar Use tables/charts/graphs effectively to present information (SWOT tables must be in the body of the paper; the rest of the tables/charts/graphs could be included in the appendixes) Use an appropriate tone and write clearly Be consistent with your in-text citations and your references page (APA style). I would highly recommend using the automatic “References\Citations and Bibliography – \Table of Contents” in MS Word (“Reference tools” for Macintosh computers). For web reference guidance for APA format, you may look to: http://owl.english.purdue.edu/ For library resources; please use the following links: http://library.calstate.edu/northridge/databases/subject/business-economics http://library.csun.edu/ResearchAssistance/AskUs When using web sources, remember to reference the actual source of your data or information, not the search engine you used to get to the source. GOOGLE, for instance, is NOT a source, nor is library.csun.edu. They are the vehicles you used to find your source. Any web citations should include the full URL address as well as the date you received information from that URL address. Sources should also be CREDIBLE. For instance, Wikipedia should not be used as a source in your paper – it is not a credible source for information (this doesn’t mean that you can’t use it, you just need to go to the direct source to find the credible information). MKT304 – Prof. Sean Keyani Last Revised: 6/29/20 SA Checklist: Page 2 of 3 SITUATION ANALYSIS CHECK LIST Important Reminders: • Be sure to cover all the items on the SA checklist. You may want to use items of the checklist as a headings/sub-headings in your paper. Sample papers are for reference only and are not perfect. I will go over the problems with the sample papers as we cover the related material throughout the semester. Your work will be graded based on the grading rubric in Canvas. • Refrain from adding definitions from your textbook to “fill” the paper. Also, DO NOT include random information in the appendixes (e.g. general financial/stock information that are unrelated to topics discussed in the paper) • Your feelings, perceptions and experiences as a consumer are not necessarily facts. This is a research-based paper so, it cannot be based on what you feel or assume is true. It MUST be based on research and facts. In other words, DO NOT ASSUME because you and/or your team have a certain perception about a product, market, company, etc. all consumers will have the same perceptions as you do. • Your paper MUST have in-text citations throughout the paper and a reference page at the end of the paper (APA style). • Be sure to follow the formatting guidelines listed on page 2 of the SA checklist. • Be sure NOT to copy and paste material from internet or other teams' work(s) into your paper. Please note that your submission will be checked in Turnitin automatically and note that “plagiarism=F" • Your paper does not have to be 16 pages, 16 is the maximum number of pages allowed for this paper. • If you have problems within your team, I expect you to be able to resolve any conflict as adults. It is important that you focus on the goal, work together and complete the paper in time. All students in this class will have a chance to review their teammates and provide a peer evaluation to me at the end of the semester. I take peer evaluations very seriously. • Tone of the paper: you may want to assume that your group is a consulting firm creating this SA for the CEO of company you're working on. DO NOT attempt to market your hypothetical marketing firm, be sure to focus on the topics you need to cover according to the checklist. • Please refer to syllabus for important information regarding late submissions. • Each team needs to submit ONE copy of the SA paper on Canvas under the link provided for the submission. Only ONE person per team will upload a copy of the paper under this link. • Files MUST be in .pdf format. • • Be sure to upload AND Submit Assignment on Canvas under the assigned link by deadline provided in the class schedule and on Canvas. MKT304 – Prof. Sean Keyani Last Revised: 6/29/20 SA Checklist: Page 3 of 3 Tesla Company Overview Tesla was originally founded by Jeffrey B. Straubel, Elon Reeve Musk, Martin Eberhard, and Marc Tarpenning on July 1, 2003. Today, Tesla’s chief executive officer is Elon Musk and is headquartered in Austin, Texas. Tesla employs about 128,000 employees in order to be able to run their huge multi-billion dollar corporation and be able to manufacture all their products. In addition, the company has been known to win awards as well. Just this year they were awarded by Kelly Blue Book with the best overall luxury brand, best value luxury brand, most refined luxury brand, best performance luxury brand, and finally the best electric vehicle brand. So what is Tesla? Is it a car, solar, battery, software, or an energy storage company? The answer is Tesla is all of these. The biggest segments that Tesla is involved in are automotive and energy generation & storage. According to Forbes, “Tesla, Inc. engages in the design, development, manufacture, and sale of fully electric vehicles, energy generation and storage systems. It also provides vehicle service centers, supercharger station, and self-driving capability. The company operates through the following segments: Automotive and Energy Generation and Storage”. The automotive segment includes the process of designing, developing, manufacturing, and selling fully electric cars, which are environmentally friendly. Furthermore, the energy generation and storage segment includes the designing, manufacturing, installing, selling, and leasing of energy storage products, solar energy systems, and electricity generated by solar systems. It is fairly obvious that Tesla’s main goal as a company is to help the world by creating products with the highest technology that uses sustainable energy. Tesla’s mission statement, which is listed on its main website is, “Accelerating the World’s Transition to Sustainable Energy.” This is what really sets Tesla apart from everyone else. It's the technology that they use paired with the full usage of sustainable energy. According to this article by Jamie Butters from Automotive News, “Tesla has emerged as the dominant luxury brand in the U.S. But readers often ask: Is it really luxury? First of all: Yes, just look at the prices. But second of all: Yes, it's just a different type of luxury. Teslas don't have the kind of plush interior or sturdy door-slam sound we're accustomed to associating with the nicest, most-expensive cars on the market. But what some see as bare bones, others see as sleek, minimalist and modern. But the luxury that Tesla buyers are looking for isn't a big, soft seat and ornate decorations: It's technology.” With the help of all this technology, Tesla was able to design and produce fast, silent, clean, and environment-friendly cars that come with impressive high-tech features that are one of a kind. They produced cars with features like over-the-air updates and autopilot. They were even able to solve the biggest issue with electric cars, which was the range or distance these cars are able to travel. Teslas are able to travel up to 200 miles with a full charge and it only takes 15 minutes to charge them. The best part is the fact that it is also super cheap to charge them as well. Moreover, Teslas don’t emit greenhouse gasses or pollute planet Earth since they are fully electric and don't rely on fossil fuels. They depend on using clean energy to help make our environment cleaner and safer for future generations. Tesla uses technology to solve issues and help make this transition of new technology more manageable for the world and its people. All in all, today Tesla dominates the automotive and energy generation & storage industries because of the high technology they use. As a result, they are able to produce one of the best electric vehicles, step away from fossil fuels, become more environmentally friendly, provide solar systems, and give people a glimpse of modern-day technology and convenience. This helps set them apart in the market and makes them a fan-favorite, which makes the future of Tesla very bright and allows Elon Musk to set bigger goals and visions for this company and its customers. Tesla’s SWOT Analysis SWOT Table (Strengths, Weaknesses, Opportunities, and Threats) Internal External Pros Cons Strengths Weaknesses ? Focus on R&D ? Cost Inefficiency ? Robust Powertrain Technology ? Product Recalls Opportunities Threats ? Increasing Demand for Energy ? Environmental Regulations ? Positive Outlook of the US Automotive Industry ? Rapidly Changing Technology SWOT Description Strength – Focus on R&D (Research and Development) One of the companies’ main focuses is the extensive research they leverage to launch new and innovative products. Specifically, research and development activities focuses on development of manufacturing processes which include Model S cost reductions and right-hand drive Model S. Furthermore, it also includes the significant engineering and design activities carried out by the company to support its new products development. Tesla Inc. carries out these activities at its Palo Alto facility in California. The company incurred US$1,378 million towards research and development expenses, which stood at 12% of the revenue. Strength – Robust Powertrain Technology Another main focus of the company is its powertrain, vehicle engineering and innovative manufacturing. These capabilities provide a competitive advantage over its peers as its main focus is their battery pack which store a significant amount of energy to power and run the electric car. The battery pack features a variety of systems to help it perform safely. These features include cooling systems, safety systems, charge balancing systems, battery engineering for vibration and environmental durability, robotic manufacturing processes, customized motor design and the software and electronics management systems for managing the performance of its battery systems (GlobalData, 2018). The powertrain is also one of Tesla’s main focuses and are more advanced than its competitors. The power train includes leading software which monitors and controls the performance and safety of its overall system. The powertrain and battery integrated to complete a fully functional system for driving its electric vehicles. Furthermore, the powertrain is highly compact so that there are fewer moving parts. This allows Tesla to serve a diverse range of applications. Weakness – Cost Inefficiency Tesla’s cost efficiency declined in FY2017 which affected operational efficiency. The company reported an increase in operating costs as a percentage of sales which totaled to 113.8% in FY2017 compared to 109.5% in FY2016. There was a 4.8% increase in operating costs from 2016 to 2017. This showed that Tesla’s cost efficiency is not doing as well as some of it’s competitors like BYD, an electric car company based in Guangdong, China. As a result of the increase in operating costs, Tesla’s operating margin decreased. Furthermore, the increase in selling/general/admin expenses also contributed to the increase in operating costs. Weakness – Product Recalls Product Recalls could have a major negative impact on the company’s image. Product recalls are perceived poorly through the eyes of the consumer as well as potential consumers looking to buy an electric vehicle. This could also lead to an increase in operational costs, due to the company having to bear the costs of the additional parts and labor of the recall. In March 2018, the company recalled 123,000 Model S vehicles (GlobalData, 2018). The recall was made due to a power steering component which made it more difficult to drive at low speeds and parallel park. This would increase their operating costs since they have to purchase and replace the new component. Opportunity – Increasing Demand for Energy Increasing energy could help improve companies like Tesla with growth. The global energy requirement is predicted to increase by 30 percent to 2040 according to the World Energy Outlook published by the International Energy Agency (IEA). Countries like India and China will help drive this demand for energy benefiting car companies in China like BYD. Electricity generation will play a major role in the growth in final energy consumption. Opportunity – Positive Outlook of the US Automotive Industry The following statistics are provided by GlobalData as of June 2018. According to the industry estimates, the expected sales of cars, SUVs and light trucks are to be stronger in 2018 than previous years. The forecasts say that the U.S. gross domestic product will grow by 2.7 percent in 2018 and 2.3 percent in 2019. The company’s Model 3 demand on paper is crazy high, over 400,000 pre-orders. It is expected that 200,000 Model 3 deliveries will be done in 2018. Threat – Environmental Regulations Like many companies, Tesla facilities require environmental regulations. These environmental regulations cause the company to incur costs and acquiring the permit and licenses of these facilities take time. The delay of these permits would hinder the operation of these facilities. Such costs and delays may adversely impact the business prospects and operating results. As the most recent example of this, the Tesla factory in Fremont, California is obligated to pay for the remediation of certain environmental conditions. Threat – Rapidly Changing Technology. The rapid changing of technology can cause existing products to be undeveloped and not as up to par as the technologically advanced vehicles. This means that Tesla is obligated to keep up with the technological advancements or cater to their consumer needs. The company’s existing products may not be as attractive to consumers as they were when it first released. Companies like BYD could be technologically advancing and Tesla would need to gather as much data as possible to compete against other energy manufacturers like BYD. Customer Analysis Analyzing Tesla from a customer perspective involves understanding its customer base, their preferences, and how Tesla interacts with and caters to its customers. Customer Base: Early Adopters and Tech Enthusiasts: In the early days of Tesla, the company attracted individuals who were drawn to the novelty of electric vehicles and cutting-edge technology. These customers were willing to embrace a new way of transportation. Environmental Enthusiasts: A significant portion of Tesla's customer base is passionate about environmental sustainability. Tesla's focus on electric vehicles and clean energy aligns with their values, making them feel good about their purchase and contribution to reducing carbon emissions. Luxury Car Buyers: Tesla's Model S, Model X, and initially, the Model 3, were positioned as premium electric vehicles with luxurious features and high price points. This attracted customers who were used to driving luxury cars and were looking for an eco-friendly alternative. Budget-Conscious Shoppers: Tesla's strategic move to produce the Model 3 aimed to bring electric vehicles to a broader market. This attracted customers who were budget-conscious and looking for a more affordable EV option. Customer Preferences: Sustainability: Tesla customers prioritize sustainability and environmental consciousness. Many see hybrid and electric vehicles as a way to reduce CO2 emissions. A 2021 EY study of 9,000 global consumers found that 41% plan to choose a plug-in vehicle (hybrid or full EV) for their next car. They appreciate Tesla's mission to accelerate the transition to sustainable energy and its efforts in reducing the carbon footprint of transportation. Performance and Innovation: Tesla is renowned for its electric vehicle performance, including fast acceleration and impressive range. Customers are attracted to the advanced technology features, large touchscreens, Autopilot, and Full Self-Driving capabilities. These features have been a major draw for tech-savvy and forward-thinking customers. Brand Loyalty: Tesla's strong community often displays a deep loyalty to the brand and its CEO, Elon Musk. This loyalty can extend beyond just purchasing a Tesla vehicle to supporting other Musk-related ventures like SpaceX and SolarCity. Tesla's Approach to Customer Engagement: Direct Sales Model: Tesla's direct-to-consumer sales model means that customers can purchase a vehicle online or through company-owned stores. This model promotes a more direct relationship between Tesla and its customers, which can lead to a better understanding of customer needs. Software Updates: Tesla continuously improves its vehicles by delivering over-the-air software updates. These updates add new features, enhance vehicle performance, and address issues, which keeps customers engaged and excited about their purchase. Customer Feedback: Tesla takes customer feedback seriously and has a reputation for implementing suggestions and fixes based on customer input. This responsiveness helps build trust and satisfaction among its customers. Charging Infrastructure: Tesla invests significantly in its Supercharger network, providing a reliable and fast-charging solution for Tesla owners; this ecosystem involves making charging stations permitting and installation (at home, work, or public locations) available, which eases long-distance travel and reduces range anxiety. Customer Support: While Tesla has faced criticism for customer service in the past, it continues to invest in improving support, including expanding service centers and improving response times to address customer concerns. Challenges: Quality Control: Tesla has faced criticism and challenges related to the quality control of its vehicles. Reports of issues with build quality, paint, and interior components have occasionally surfaced, which can impact customer satisfaction and brand reputation. Service and Maintenance: Access to roadside service and maintenance can be a challenge in some regions, as Tesla service centers are not as widespread as those of traditional automakers. Pricing and Affordability: While Tesla's budget-friendly models have expanded its market reach, they are still relatively expensive compared to many traditional (ICE) vehicles. In summary, Tesla's customer analysis reveals a diverse and dedicated customer base with a strong alignment between customer values and the company's mission. Tesla's approach to customer engagement includes a direct sales model, fostering a sense of community, continuous innovation through software updates, and a focus on customer feedback. However, the successful deployment of new technologies depends on factors like cost-effective battery technology, including dealerships, repair facilities, emergency roadside services, battery recycling options, and charging stations, skilled electricians, and favorable zoning and permitting procedures at the local level. Marketing & Product Objectives Current Markets Tesla currently operates in two industry segments. These segments are the automotive industry, specifically the hybrid & electrical vehicle market, and the energy sector specializing in energy generation and storage (schwab.com). In the hybrid & electrical vehicle market, Tesla accounts for almost 81% of the total revenue within that market and they also contribute about 51.9% of the total market’s shares (ibisworld.com). Tesla operates internationally and they have a strong foundation in China, USA, and Europe. According to Tesla’s Q2 report, the Model Y was one of the best selling vehicles in Europe year to date and it was also the best selling vehicle in Q1 within the US market (ir.tesla.com). New Markets Tesla plans to expand their business operations into other countries such as Mexico. In February 2023, Tesla announced that they were building a new plant in Mexico. They made a deal with the president of Mexico which is to be estimated at around $1 billion dollars (ibisworld.com). Target Markets Tesla has several targeted demographics that they aim to sell their products to. Tesla targets customers who are environmentalists due to the company developing vehicles that run on clean and sustainable energy. These demographics also include geographic locations such as urban and rural areas due to the amount of greenhouse gas emissions being released into the atmosphere in both of these areas (Dudovskiy, 2021). They also aim to sell to customers who fall under the middle and upper class which is seen by the varying low to high end prices of several of the vehicles within their website (tesla.com). Current Products Tesla develops vehicles such as the Model Y, Model X, and Model S. They also offer software programs that can be added into your vehicle such as autopilot and self park. Tesla allows you to order vehicles on their website and they can be delivered to your home through Tesla direct or it can be delivered to a Tesla delivery center through Tesla Express (tesla.com). Within the energy market, they offer products such as Solar panels, powerwalls and also Megapacks which are all used to store energy and supply power. Currently, vehicle deliveries have increased in the past year according to Tesla’s Q3 report, and they plan on lowering shipping costs and prices of all products by removing excessive additions that are implemented into the design of the vehicle (ir.tesla.com). New Products Tesla has begun the production of the Cybertruck which is an electric pickup truck that can hold up to 3,500 pounds with an adjustable suspension (ir.tesla.com). They also plan to improve and increase production of their 4680 cell batteries which is expected to reduce design costs of Tesla’s vehicles. These cell batteries will be utilized more often once it is implemented into the new Cybertrucks (finance.yahoo.com). In Tesla’s Q2 report, they stated that they have started its production of the Dojo training computer which will be utilized to train their autonomous vehicles for self park and autopilot (ir.tesla.com). In addition, Tesla has also stated in their Q3 report that they have started developing the Optimus robot which is a humanoid robot that is being trained by AI software in order to do simple tasks (ir.tesla.com). In Tesla’s Q2 report, they have also launched the “Get to know your Tesla” software which allows customers to make adjustments to their vehicles and learn about new features within the updates (ir.tesla.com). Tesla also plans to release the Powerwall 3 in 2024 which is used to store solar energy and is an upgraded version that is more efficient compared to the Powerwall 2 (tesla.com). Positioning Tesla has positioned itself to be the leading company within the development of EV vehicles. They have positioned themselves to be a company that deeply considers the reduction of gas emissions through the development of clean air vehicles. Tesla also plans to position themselves as the forefront of AI development by continuing their research and development on AI projects (ir.tesla.com). As seen in the perceptual map in the appendix, Tesla is considered to be a sustainable brand that falls under the more expensive side of the scale compared to other vehicle manufacturers (Galli, 2022). Some of their other main objectives include cost reduction such as reducing the cost per vehicle and improving the production of their vehicles which will ultimately manipulate the overall price of vehicles within the EV market due to Tesla’s influence within this sector (ir.tesla.com.). Appendix A. Tesla’s Perceptual Map (Automotive Industry) B. Annual Production Capacity of Vehicles C. Tesla’s shares in Hybrid & Electric Vehicle Market D. Projection of Dojo Computer Power The 20 largest EV manufacturers Battery electric vehicles (BEV), plug-in hybrid vehicles (PHEV), and fuel cell electric vehicles (FCEV). Works Cited Dudovskiy, J. (2021, May 1). Tesla segmentation, targeting and positioning: Overview Research-Methodology. Research. Retrieved Oct 20, 2023 from https://research-methodology.net/tesla-segmentation-targeting-and-positioning-overview/ Electric cars, Solar & Clean Energy. Tesla. (n.d.). Retrieved Oct 19, 2023 from https://www.tesla.com/ Galli, R. (2022, January 10). Tesla Model S market analysis. Ryan Galli. Retrieved Oct 18, 2023 from https://rgalli.blogs.bucknell.edu/2021/10/15/89/ IBISWorld - industry market research, reports, & statistics. IBISWorld Industry Reports. (n.d.). Retrieved Oct 20, 2023 from https://www.ibisworld.com/ Schwab.com. (n.d.). Charles Schwab: A modern approach to investing & retirement. Schwab Retrieved Oct 19, 2023 from Brokerage. https://www.schwab.com/ Tesla investor relations. Tesla Investor Relations. (n.d.). Retrieved Oct 20, 2023 from https://ir.tesla.com/#quarterly-disclosure Yahoo! (n.d.-b). Yahoo Finance - Stock Market Live, quotes, Business & Finance News. Yahoo! Retrieved Oct 20, 2023 from Finance. https://finance.yahoo.com Daly, L. (2023, June 1). The largest EV companies in 2023. The Motley Fool. https://www.fool.com/research/largest-ev-companies/ Global electric and hybrid light vehicles market - forecasts to 2035: 2023 Q1 Edition: PESTER Analysis. (2023). (). London: GlobalData plc. Retrieved from ABI/INFORM Collection https://libproxy.csun.edu/login?url=https://www.proquest.com/reports/global-electric-hybrid -light-vehicles-market/docview/2766792340/se-2 Overcoming Barriers to Deployment of Plug-in Electric Vehicles. The National Academies Press, 2015. https://ebookcentral.proquest.com/lib/csun/reader.action?docID=3439908&ppg=1 Aziza, B. (2019). Retrieved from https://www.forbes.com/sites/ciocentral/2019/05/20/why-tesla-is-not-a-car-company-and-w hat-you- an-learn-from-elon-musk/?sh=77c82702d795 Butters, J. (2022). Yes, tesla is a luxury brand. Automotive News, 97(7061), 12. Retrieved from https://libproxy.csun.edu/login?url=https://www.proquest.com/trade-journals/yes-tesla-is-lux ury-brand/docview/2729116606/se-2 Contributor, B. (2019). What is Tesla? Retrieved from https://cleantechnica.com/2019/05/18/what-is-tesla/ Elliott, R. (2023, Jan 13). What if tesla Is…Just a car company? tesla's aura as an elite tech disrupter dims as EV competitors multiply and improve their offerings. Wall Street Journal (Online) Retrieved from https://libproxy.csun.edu/login?url=https://www.proquest.com/newspapers/what-if-tesla-is-j ust-car-company-teslas-aura-as/docview/2765089443/se-2 Fox, E. (2023). Retrieved from https://www.tesmanian.com/blogs/tesmanian-blog/tesla-wins-multiple-2023-brand-image-a wards-from-kelley-blue-book Research and markets: Overview of tesla motors' operations in EV industry. (2015, Nov 04). India Automobile News, Retrieved from https://libproxy.csun.edu/login?url=https://www.proquest.com/magazines/research-marketsoverview-tesla-motors-operations/docview/1732602020/se-2 Tesla inc (TSLA). (2023). (). London: GlobalData plc. Retrieved from ABI/INFORM Collection Retrieved from https://libproxy.csun.edu/login?url=https://www.proquest.com/reports/tesla-inc-tsla/docview /2639190317/se-2 (N.d.-c). Retrieved from https://www.forbes.com/companies/tesla/?sh=325edf1448d4 (N.d.-b). Retrieved from https://www.britannica.com/topic/Tesla-Motors/Tesla-under-Musk-Model-S-Model-3-andModel-Y (N.d.-a). Retrieved from https://www.tesla.com/about Links for Lesley https://www.proquest.com/abicomplete/docview/2729116606/fulltext/417950EE4FDF480APQ/10?acco untid=7285&parentSessionId=ZhB3p%2F%2BagBGuxC%2Blm%2FcJqPKHT8gPSROSWTK8IIEQUsc%3 D https://www.proquest.com/abicomplete/docview/2639190317/417950EE4FDF480APQ/11?accountid= 7285 https://www.proquest.com/abicomplete/docview/2765089443/417950EE4FDF480APQ/15?accountid= 7285 https://www.proquest.com/abicomplete/docview/1732602020/fulltext/E64D2C95A1534099PQ/4?acco untid=7285 https://cleantechnica.com/2019/05/18/what-is-tesla/ https://www.forbes.com/sites/ciocentral/2019/05/20/why-tesla-is-not-a-car-company-and-what-you-c an-learn-from-elon-musk/?sh=77c82702d795 https://www.forbes.com/companies/tesla/?sh=325edf1448d4 https://www.britannica.com/topic/Tesla-Motors/Tesla-under-Musk-Model-S-Model-3-and-Model-Y https://www.tesmanian.com/blogs/tesmanian-blog/tesla-wins-multiple-2023-brand-image-awards-fro m-kelley-blue-book https://www.tesla.com/about