First: Introduction and Company choice Briefly introduce the chosen company, its orientation and ju ...

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First: Introduction and Company choice Briefly introduce the chosen company, its orientation and justify your choice. Second: Discuss the following concepts: 1) Environmental analysis Analyse the micro and macro environment of the chosen company and discuss how the different factors (including competition) have influenced the company. 2) Segmentation strategies Identify the chosen company segmentation, targeting, differentiation and positioning strategies. 3) Pricing and distribution strategies Explain the chosen company pricing and distribution strategies and justify their choice. 4) Marketing communications & channels Identify and evaluate the different marketing communications that the chosen company use, and their marketing distribution strategies and channels.