Exercise 1 Design: Using the Enginius Templates, select Conjoint. Follow Step 1 in the Conjoint Tut ...

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Exercise 1 Design: Using the Enginius Templates, select Conjoint. Follow Step 1 in the Conjoint Tutorial and develop a Study Design Template for Forte, using the attributes and levels from Exhibit 1. Next, follow Step 2 in the Tutorial, create adata collection instrument, selecting "Ratings" method and populate a row with your ratings (e.g., on a scale of 0-100 rate each combination of attributes). When you are done, check to be sure that your sheet looks like the "Forte Hotel Conjoint ratings" data found in Enginius.  Then, briefly summarize the advantages and limitations of describing products as bundles of attribute options Exercise 2/3 Utility assessment: Using the sheet that you created in Question 1, rate each of the bundles, giving your most preferred bundle "100" and your least preferred bundle "0," as described in Step 3 in the Tutorial. When you aredone, follow Step 4 in the Tutorial and perform a utility assessment for yourself (Using Enginius, do Conjoint Analysis, using your ratings but without running any Simulations). Interpret your own preferences on the resulting Part Worths’ Sheet.