Each customer in the Business-to-Business (B2B) market and in the Business-to-Consumer (B2C) market ...

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Each customer in the Business-to-Business (B2B) market and in the Business-to-Consumer (B2C) market go through a buying process. This occurs when new buying situations arise, and customers are seeking to reorder products or services. In an initial post of at least 300 words, address the following: What are the steps a buyer passes through when making a buying decision? What other factors might influence a purchase? Think about something you recently purchased and discuss each buying decision step and other factors that influenced your decision to buy. Incorporate concepts and examples from this week’s lecture in your post. Must refer to at least two credible resources in addition to the course text.