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DISCUSS THE DIFFERENCES BETWEEN GOODS & SERVICES ...

DISCUSS THE DIFFERENCES BETWEEN GOODS & SERVICES

Service is less tangible than a good. In communicating the quality of a service, it may be helpful to use tangible symbols or images to describe a positive attribute of a service.

E.g., Prudential Insurance – “solid as a rock.” Wells Fargo’s “horse and wagon” ad communicates “longevity, stability.”

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