Directions: Analyzing Sustainable Competitive Advantage in Luxury Brands Purpose This assignment he ...

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Directions: Analyzing Sustainable Competitive Advantage in Luxury Brands Purpose This assignment helps students practice concise, critical analysis of luxury brand strategies, drawing from executive insights to explore the challenges of sustaining exclusivity in evolving luxury markets. Task Watch the video Breitling Navigating Luxury Market (5-10 minutes) where the company's CEO discusses the brand's strategies, market positioning, and/or vision for sustainability and exclusivity. Take notes on key points the CEO emphasizes, particularly regarding the brand's commitment to maintaining luxury status and competitive advantage. Compose an analysis and evaluation discussing the points indicated below in the Submission details. Submission Analyze the Brand's Strategy (200-250 words) Briefly summarize the executive's main points, focusing on the luxury brand's approach to competitive advantage. Identify specific strategies mentioned, such as exclusivity, heritage, innovation, or digital transformation, and connect them to established marketing concepts. Highlight any unique aspects of the brand's approach that reinforce its luxury positioning in the market. Evaluate Sustainability and Feasibility (200-250 words) Critically evaluate the brand's strategy for its long-term sustainability and feasibility in the luxury market. Discuss potential challenges the brand might face in maintaining this competitive advantage, considering factors such as brand dilution risks, changing consumer values, or competitive pressures. Suggest one additional recommendation that could further strengthen the brand's sustainable competitive advantage, considering current trends like environmental sustainability or exclusive digital experiences. Maximum of 500 words