Description You will need to read the case below, respond to the questions thoroughly and upload yo ...
Description You will need to read the case below, respond to the questions thoroughly and upload your work onto Canvas by the deadline: Toyota's Future: Hydrogen- and Battery-Powered Vehicles (Click hereLinks to an external site. to purchase the case) Purpose This assignment will strengthen your ability to apply marketing concepts from the textbook to a real-world strategic challenge. You will analyze Toyota’s position in the U.S. automotive market using the assigned case “Toyota’s Future: Hydrogen- and Battery-Powered Vehicles” and support your analysis with course content (Ch. 1–9) and external research. Instructions Click hereLinks to an external site. to purchase the case: Toyota's Future: Hydrogen- and Battery-Powered Vehicles Write a professional paper (4 pages max, double-spaced) that answers all questions. Your analysis must be specific to the U.S. market and based on the assigned case, and Oviatt Library sources. Do not include general or global-level responses. Note the question numbers in your work so the grader knows which response is being graded. Library sources for you to consider (click here to see MKT304 library guide) Customer information: RKMA, Statista, Mintel Company information: Mergentonline SWOT:Business Source Premier Formatting Requirements Cover page: Title of the paper, due date, author, and class number File format: PDF only (submissions in other formats cannot be uploaded) Margins: 1" on all sides Font: Arial or Times New Roman, 12 pt., black Line spacing: Double-spaced Length: 4 pages max (excluding cover page and reference list) Research & Citation Requirements Use the assigned case and library sources for your work (click here to see MKT304 library guide) Cite all sources using APA style for both in-text citations and the reference list (click here to see MKT304 library guide) You have the option to click here Download here to download the template and use it for this assignment. AI Tool Usage & Academic Honesty AI tools (e.g., ChatGPT, Gemini, Claude) may only be used for: Brainstorming Organizing your outline Understanding key concepts Note AI tools may provide you with inaccurate information. AI-generated writing, rewriting, or rewording is not allowed. All written work must be your own, reflecting your original analysis and voice. Submitting work written in part or whole by AI will result in a grade of “F” for the assignment and may lead to additional academic penalties for plagiarism. Most “AI checkers” available online are inaccurate. Do not assume your work is safe because it passed an AI scan. The best defense is to write your own paper using proper research and citation. Questions Target Market Selection: based on the case and U.S. market trends, what specific consumer segment should Toyota target for its next-generation BEVs in the United States? Hydrogen Strategy in the U.S.: should Toyota continue investing in hydrogen fuel cell vehicles for the U.S. passenger car market? Explain your response. Brand Positioning Strategy: how should Toyota reposition its brand to compete with BEV leaders like Tesla and appeal to U.S. consumers entering the electric vehicle market? Include a perceptual map based on your perception as a customer; clearly show and explain the repositioning. UNFORMATTED ATTACHMENT PREVIEW TOYOTA CASE RUBRIC 100 PTS Criteria Target Market Selection (Q1) Analyzes U.S. segment(s) for Toyota's BEV launch using textbook segmentation variables and case insights. 25 to >20.0 pts Excellent (Full Credit) Identifies clear segment with strong justification using U.S. market data and textbook concepts. Insightful and precise, used info from the case and library sources. Ratings 20 to >12.0 pts Good (Partial Credit) Identifies a segment but justification lacks clarity or linkage to the textbook, case and library resources. 12 to >0 pts Needs Improvement (Low or No Credit) Vague or incorrect segment; lacks connection to case, market, or textbook. May appear Al- generated. Hydrogen Strategy (Q2) 25 to >20.0 pts Excellent (Full Credit) Evaluates Provides well- whether Toyota should invest in supported recommendation using U.S. reliable HFCEVs in data and the U.S. environmental Pts 25 pts 20 to >12.0 pts Good (Partial Credit) Offers a recommendation, but with limited support or vague data; some use of reliable sources and course ideas. 12 to >0 pts Needs Improvement (Low or No Credit) Off-topic or superficial; lacks U.S. focus or case reliable data support. May appear Al-generated. 25 pts Brand Positioning Strategy (Q3) Recommends how Toyota should reposition its brand to compete with Tesla/BEV market. scanning. 25 to >20.0 pts Excellent (Full Credit) Clear and strategic positioning; includes an accurate perceptual map and meaningful variables based on case insights, textbook and reliable sources. 20 to >12.0 pts Good (Partial Credit) Positioning is present but lacks strong justification; perceptual map may be vague or generic. 12 to >0 pts Needs Improvement (Low or No Credit) Weak or missing map; unclear positioning: limited use of course ideas or case. May appear Al-generated. 25 pts Writing Quality. Formatting & Academic Integrity Professional tone, adherence to format rules, APA citation, originality. 25 to >20.0 pts Excellent (Full Credit) Clear, concise, and original writing; follows all formatting rules (PDF, APA, margins, spacing, cover page); uses library sources and the info from the case. No signs of Al misuse or plagiarism. 20 to >12.0 pts Excellent (Full Credit) Mostly clear writing with minor grammar or formatting issues; very few citations may be missing. The tone may feel vague or generic but shows no signs of Al usage. 12 to >0 pts Needs Improvement (Low or No Credit) Poor formatting. missing citations, or unprofessional tone; evidence of Al- generated text or academic dishonesty. May receive 0 points for plagiarism or policy violations. 25 pts Total Points: 100 Purchase answer to see full attachment
