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Description You will identify and explicate an example of visually mediated persuasion in a typical ...


Description You will identify and explicate an example of visually mediated persuasion in a typical 30- second television advertisement. The goal is to analyze and reveal how persuasive images and text connect to target audiences in ways that are, or are not, necessarily obvious. Select a 30- second television commercial from the past year (since the 2023 Super Bowl) for an American commercial product or brand—meaning no non-profit organizations. It is usually pretty easy to find these on YouTube and they are often the same commercials used on TV. Please send me the link so I can best see how you assess the image aesthetics, color schemes, dialogue and/or voice-over, narrative, logo, textual displays, and editing. Please use the attached guideline as a template for the paper.



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