Description When creating a Google slide, avoid writing too many words. For assistance in creating ...

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Description When creating a Google slide, avoid writing too many words. For assistance in creating the presentation, refer to the Slides Development Guide for Students. You can include your ideas in detail in the speaker notes, as I will read them all. UNFORMATTED ATTACHMENT PREVIEW Page 1 Instructions For this challenging assignment, put yourself in the role of an SEO professional to audit a particular business’ website. Based on your findings, create a presentation and spreadsheet with recommendations for updates that marketers and developers can use to improve the site. Hedge House Furniture needs your help. They have asked you to audit the SEO of its website and provide recommendations for improvement so that it ranks higher in search engine listings. ? Audit the website by reviewing the following elements of its SEO: ? Keyword usage ? Website content—both text and visual elements ? Search listings ? Internal links ? Page speed ? Canonicals ? Sitemap, robots.txt, and REP tags ? Backlinks ? Create a presentation using Google Slides showing your recommended updates and rationale behind them. Look back at the Slides Development Guide for Students for help creating the presentation. Make sure you include the following information: ? A keyword strategy that shows an understanding of the site’s target audiences and their stages in the conversion funnel. ? Optimizations for content pages and internal linking structures. ? Recommendations for updates to metadata to improve the site’s search listings and search-engine capabilities for crawling the website. ? Outreach efforts to improve the number and quality of backlinks. ? Recommendations for 2-3 future content ideas to help the business continually improve the website’s SEO over time. Page 2 Required Deliverables ? A slide presentation showing each of the following elements: ? A keyword strategy utilizing tactics to improve the site’s SERP placement. Recommendations should demonstrate an understanding of the site’s target audiences, conversion funnel, and current keyword strategy. ? Recommendations for updates to current content to make the site more valuable, current, engaging, and comprehensive to create more engagement from target audiences. They must include updates to: ? Text ? Images—note the placement of media and the types, dimensions, and file sizes to use. ? Links ? An internal linking plan that creates logical links between related topics, making it easier for a crawler to discern relationships between different pages. ? Metadata, including: ? A search engine listing that encourages a user to click through. ? A logical recommendation for technical improvements. Include an explanation about how they will improve the ways search engines crawl the pages. ? Recommendations for 2-3 future content to add to the website that will likely yield more engagement from target audiences. ? A backlink strategy that details the analysis process, keywords of focus, and webpages from which to request backlinks. Bonus ? Provide a spreadsheet that developers can use to execute the technical recommendations. It should include: ? Canonicals Page 3 ? Sitemap inclusions ? REP tags for each page ? A robots.txt file for the site Must Read While you won’t be fully equipped to complete the challenge until you’ve gone through all lessons for the module, it’s important to stay on top of your work. The following guide will help you identify sections of the assignment you can work on after each lesson. ? Create the skeleton for your presentation slides. You will update them with audit information after future lessons. ? Research the search listings for your SEO audit. ? Develop recommendations for metadata updates to improve the site’s search listings. ? Audit keyword usage on the website. ? Explore the website content—both the text and visuals. ? Develop a keyword strategy that helps the site reach target audiences at the appropriate stages. ? Create recommendations for 2-3 future content ideas. ? Audit the internal links within the website. ? Explore the technical SEO elements of the site, including the page speed, canonicals, sitemap, robots.txt, and REP tags. ? Document the internal linking structure. ? Make recommendations for metadata enhancements to help search engines crawl the website more efficiently. ? Finish your audit by exploring the site’s backlinks. ? Develop recommendations for outreach efforts to improve the number and quality of backlinks. Purchase answer to see full attachment User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.