Description We are living a very dynamic period. Businesses are facing a variety of challenges and ...

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Description We are living a very dynamic period. Businesses are facing a variety of challenges and they need to investigate consumer changing needs and offer best products to their customers. Share your thoughts about what are the urgent research topics in Marketing for managers and marketing faculty. List at least two topics you believe they are worth immediate attention. Why are these topics important? How do the research on these topics contribute our understanding of Marketing discipline?  User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.