Description UNFORMATTED ATTACHMENT PREVIEW Consumer behavior – MKT311 Individual Assignment ----- ...

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Description UNFORMATTED ATTACHMENT PREVIEW Consumer behavior – MKT311 Individual Assignment ------------------------------------------------------------------------------------------------------Please answer the following questions with detailed answers: Question 1: How do you think an individual's personality traits influence their purchasing decisions? Can you provide examples of how specific traits might lead to different consumer behaviors? Follow-up Prompt: Consider discussing how marketing strategies might be tailored to appeal to consumers with different personality profiles. What implications does this have for marketers? Question 2: In what ways do personal motivations shape consumer perceptions of products or brands? Reflect on a time when your motivation influenced your perception of a brand or product. Follow-up Prompt: How do you believe marketers can effectively tap into these motivations? Discuss potential ethical considerations in doing so. Question 3: Evaluate the role of perception in consumer behavior. How can two consumers perceive the same product differently based on their past experiences and cultural background? Follow-up Prompt: Explore how marketers might address these differing perceptions in their campaigns. What strategies could enhance brand perception across diverse consumer groups? Question 4 Reflect on the consumer behavior process that individuals go through when making a purchase decision. What factors do you believe have the strongest influence at each stage of this process (need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior)? How does this process differ among various demographics or market segments? Follow-up Prompt: Consider a recent purchase you made. How did your personal experience align with or diverge from this typical consumer behavior process? Question 5 In what ways do cultural, social, and psychological factors shape consumer behavior in marketing? Can you discuss a time when you or someone you know changed their buying behavior due to these influences, and what implications this has for marketers? Follow-up Prompt: How should marketers adapt their strategies to account for these diverse influences? Are there any ethical considerations that come into play when targeting specific consumer behaviors? ----------------------------------------------------------------------------------------------------- • Please type your assignment as follows: o Font Size 12 o Headings 14 o Times New Roman o Single-spaced on A4 paper. o References and cover page o 3 pages minimum • The page count should not include the cover page and reference page. • The contents of the assignment must be based on your opinion, discussion; details your own critical thinking. • Your assignment must be written in English only. • Plagiarism, copying and cheating will NOT be awarded any mark, and disciplinary actions will be taken instead. • Your assignment must be submitted to the LMS (PDF version), The deadline is on 19 of Oct 2025. Those who DOT NOT submits ON TIME considered late submission. Your mark will be Zero. • The assignment constitutes 10 % of the course marks. (5 for submission + 5 for discussion)