Description This week, you will submit the final part of your Marketing Plan. Use these headings i ...

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Description This week, you will submit the final part of your Marketing Plan. Use these headings in bold font in your plan and cover the points beneath it. Evaluating Performance THINK BACK THROUGH THE COMPONENTS OF YOUR MARKETING PLAN. HOW WILL YOU DETERMINE IF YOUR GOALS AND OBJECTIVES ARE BEING MET? THERE ARE SEVERAL METRICS TO CHOOSE FROM THAT CAN HELP SHED LIGHT ON WHETHER OR NOT YOUR STRATEGY IS WORKING. DISCUSS HOW YOU MIGHT USE TWO METRICS FROM EACH OF THE FOUR FOLLOWING CATEGORIES TO EVALUATE IF YOUR PLAN IS SUCCESSFUL. Measuring Digital and Social Media Effectiveness  Reach metrics Acquisition metrics Engagement metrics Conversion metrics Retention Metrics Financial Performance Metrics Return on Marketing Investment Revenue Analysis Market Share Analysis Profitability Analysis Metrics for Evaluating Customer Relationship Management  Share of Customer Customer Equity Customer Focus Lifetime Value Analytics for Auditing Social Responsibility Qualitative analytics Quantitative analytics