Description Then review the Recurring Case Scenario on page 20 and 21 of Marketing Research for Sma ...

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Description Then review the Recurring Case Scenario on page 20 and 21 of Marketing Research for Small Business: An Efficient and Effective Functional Approach.   Describe the marketing research process you recommend to Matt Brown, owner of Everything Automotive.     Based on this week's Learning Resources, address the following:  Explain steps 1 and 2 of the marketing research process so that Matt Brown understands what you recommend and why.    Step 1: Define the problem. Successful marketing research starts with clearly defining the problem and research objectives.  Step  2: Develop an approach to the problem. Clearly explain the types of  research needed, such as exploratory, descriptive, and/or causal, and  why.  In your responses to your classmates' posts, draw upon the course content and address the following:   Identify how the student properly applied course concepts.   Identify any concepts that may have been overlooked and explain how including them can improve the result.