Description The purpose of this document is to provide a basis that helps kick-start your creative ...

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Description The purpose of this document is to provide a basis that helps kick-start your creative development, and that allows your IMC campaign to accomplish its strategic objectives while staying “on-brand” with your message. There is no page limit for this document. Your goal should be to present the material in a comprehensive yet concise manner. Begin to conduct research and perform a situation analysis (Industry & Market insights that help build a SWOT Analysis) Begin to develop a positioning strategy, and initial outline of your communication campaign for your product/service Begin to lay out a communication strategy: this can be a mind map, bulleted outline, chart, etc. It's a helpful way to overlook your "battle plan" from a general overview. Attached is the previous part of the assignment completed