Description Students within their cohort group will select a fictitious healthcare product or servi ...

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Description Students within their cohort group will select a fictitious healthcare product or service and develop a compelling marketing plan to generate consumer interest. To avoid plagiarism, all content that is incorporated into the marketing plan needs to be adequately sourced, if the material is pulled from external sources or is not common knowledge. The product that we came up with is below : Caregiving Robot Individuals can personalize/customize the settings to be adjusted to their liking (i.e. robot color, voice customization) You could add your name, gender, age, location, etc. Tracks your heart rate, breathing, sleep, along with any health concerns Can cater to your needs, such as handing medication, food, and clothes. This is my part : Describe your target market. Positioning your product or service competitively requires an understanding of your target market. Not only do you need to be able to describe what you market, but you must also have a clear understanding of what your competitors are offering and be able to show how your product or service provides better value compared to their product or service. Developing a 1 page profile of your prospective customer is your next step. You can describe prospects in terms of demographics—age, sex, family composition, earnings and geographic location—as well as lifestyle. Ask yourself the following: Are my customers conservative or innovative? Young or older? Timid or aggressive? Traditional or modern? Introverted or extroverted? How often do they purchase what I offer? In what quantity? No matter who your target market is, be sure to narrowly define it in this section, because it will be your guide as you plan your promotion. 2. Describe the product/service target market. a. Define the main demographic profile of the consumers. b. Show how the product or service provides better value compared to the competitor’s product or service. c. What is the suggested price of the product/service and how does this price compare to the other competitors, if applicable. there was directions in two different places so i just posted both so it should just be 1 part, 1 page, apa format