Description Read “The Alarming Walk-In Bathtub Forecast” Case Problem 6-B at the end of Chapter ...

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Description Read “The Alarming Walk-In Bathtub Forecast” Case Problem 6-B at the end of Chapter 6. This case illustrates the dilemma a manager faces when a quantitative forecast not only contradicts what he believes, but might also drastically modify his marketing plan. Answer the following questions: How seriously should Marvin take the AI forecast of declining or stable demand for walk-in bathtubs? What do you think Chloe should do to better convince Marvin of her findings? When Marvin submits his sales forecast for walk-in tubs to upper management, what ethical obligation does he have to incorporate the AI findings submitted by Chloe? Upload your answers to this assignment module. Use APA formatting. If you use any information from your textbook or other source, be sure to cite it and include a references page! UNFORMATTED ATTACHMENT PREVIEW Purchase answer to see full attachment