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Description PLEASE DO NOT USE ANY AI PROGRAMS OR GRAMMERLY TO CREATE OR EDIT THIS PAPTER. I HAVE RE ...


Description PLEASE DO NOT USE ANY AI PROGRAMS OR GRAMMERLY TO CREATE OR EDIT THIS PAPTER. I HAVE RECEIVED ZERO'S ON PREVIOUS PAPER FROM STUDYPOOL BECAUSE OF THIS. MKTU 301 Principles of Marketing Final Marketing Plan Presentation Final Presentation Topic Selection: ReJuuv Smart Hydration Patch Overview This Signature Assignment fulfills the Business Administration Credit Hour Learning Outcome IL0 2, Innovation and Creativity and Program Learning Outcome PLO 4, Technology. Directions Step 1: In this assignment, students will develop a marketing plan for their approved product or service topic (do not repurpose it from your practice papers).The final marketing plan is a presentation, not a paper. Step 2: Create a presentation that shares the marketing plan for your product and service. Use the lessons learned from the practice papers and discussions. Structure your marketing plan to include the following information: Describe your product or service. Develop a comprehensive marketing strategy for your product or service. Choose four (4) sections from this list to include in your marketing strategy. Marketing mix, Positioning strategy, Product and industry life cycles, Channels of distribution, Social media strategy, Pricing, and Promotion Develop a competitive analysis incorporating eight methods of differentiation between your product/service and your competitors; include a SWOT table and analysis that depicts the differentiation. Include at least ten references. Step 3: Prepare a Kaltura or screencast of your presentation of your marketing plan. “Standalone” PowerPoints, Google Slides, ArcGIS Story Map, or Prezis with embedded speech are not acceptable presentation formats. Your presentation should not exceed 15 minutes (the time limit for a free presentation using the apps is fifteen minutes). You may convert the Kaltura or screencast to YouTube if desired. Test the links to be sure they work -- either as a hyperlink or if it is copied/pasted into a browser. Format The final deliverable will be a voiceover presentation. Kaltura or Screencast-o-Matic is the suggested voiceover application. Do not submit flat PowerPoints, Google Slides, or Prezis. You may use the voiceover feature of PowerPoint or Prezi; however, if the audience must click to advance the voiceover, it is not an acceptable "voiceover" application. Please only submit voice-over presentations that do not require a click-through. The presentation must run like a movie. Use these section headers in your presentation: Product or Service Description, Marketing Strategy, Competitive Analysis, and References.



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