Description Please complete the Writing Improvement Assignment at the end of Chapter 5 - questions ...
Description Please complete the Writing Improvement Assignment at the end of Chapter 5 - questions 16-19 only. Complete Activities 5.3. This is an individual assignment and not a group assignment. Complete Activities 5.7. Complete the Communication Workshop on Social Media. Complete Chapter 6 - Chapter Review questions 1-10. Complete Exercise 6.4. UNFORMATTED ATTACHMENT PREVIEW End of Chapter Activities: Guffey/Loewy, Essentials of Business Communication, 12e End of Chapter Activities GUFFEY/LOEWY, ESSENTIALS OF BUSINESS COMMUNICATION, 12E CHAPTER 05: SHORT WORKPLACE MESSAGES AND DIGITAL MEDIA TABLE OF CONTENTS Chapter Review .................................................................................................................................1 Critical Thinking .................................................................................................................................1 Writing Improvement Exercises ..........................................................................................................2 Radical Rewrites ................................................................................................................................4 Activities and Cases............................................................................................................................6 Grammar/Mechanics Checkup - 5 ..................................................................................................... 13 Prepositions and Conjunctions ............................................................................................................... 13 Example ................................................................................................................................................... 13 Editing Challenge - 5......................................................................................................................... 15 Communication Workshop ............................................................................................................... 17 CHAPTER REVIEW 1. List and concisely describe at least five electronic communication channels used most commonly by businesspeople today. (L.O. 1–4) 2. Why is workplace e-mail unlikely to go away anytime soon? (L.O. 1) 3. Why do many workers complain about e-mail? (L.O. 1) 4. Name at least five reasons some organizations forbid employees to use instant and text messaging. (L.O. 2) 5. How can you show professionalism and respect for your receivers in writing business instant messages and texts? (L.O. 2) 6. How do organizations use podcasts, and how are they accessed? (L.O. 3) 7. Explain why companies use blogs. (L.O. 4) 8. List the eight best practices for master bloggers. (L.O. 4) 9. How do businesses try to tap the vast potential of social networking? (L.O. 5) 10. Why do you need to critically evaluate all information that engulfs you daily? (L.O. 5) CRITICAL THINKING 11. You have seen that e-mail is not universally loved although it is here to stay, despite the advent of real-time chat apps, texting, and other workplace short-form messaging. “Email is the last great unowned technology,” said the Harvard law professor Jonathan Zittrain, “and by unowned, I mean there is no CEO of email . . . it’s © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 1 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media just a shared hallucination that works.” Others believe that e-mail, though much maligned, “is still a cornerstone of the open web.”i Interpret these statements. What points are they making, about openness in particular? (L.O. 1, 5) 12. Despite laws dictating a 40-hour workweek, many young Chinese tech workers endure the dreaded 9-9-6 schedule: 9 a.m. to 9 p.m., six days a week. What role does technology play here? How do you feel about work-life balance? (L.O. 3) 13. Are conversational Internet acronyms and slang—such as AFAIK, G2G, HIFW, ICYMI, and NSFW—as well as alllowercase writing acceptable in e-mail, texting, or instant messaging for business? (L.O. 1, 2) 14. Traditional mainstream media act as so-called gatekeepers that vet the news and decide what kind of content gets published. However, social media networks have changed the game. Now anyone with an Internet connection can publish anything, even fake news and hate speech, and reach vast audiences in mere seconds. What are the benefits and dangers of this unprecedented access and speed of distribution? (L.O. 5) 15. In many workplaces employers are introducing game-like competitions and tracking of workers’ vital functions with wearable devices. Consider the potential impact of gamification and wearable devices on your career. How do you feel about such tracking of employees and monitoring on the job and outside the workplace? Can you think of other vulnerable technologies? What advice would you give someone who is not sure how to handle invasive technologies that may threaten privacy and security? (L.O. 1–5) WRITING IMPROVEMENT EXERCISES Message Openers and Subject Lines (L.O. 1) Your Task. Compare the following sets of message openers. Circle the letter of the opener that illustrates a direct opening. Write an appropriate subject line for each opening paragraph. 16. An e-mail announcing a study: a. We have noticed recently a gradual but steady decline in the number of customer checking accounts. We are disturbed by this trend, and for this reason I am asking our Customer Relations Department to conduct a study and make recommendations regarding this important problem. b. Our Customer Relations Department will study the gradual but steady decline of customer checking accounts and recommend potential solutions. 17. An e-mail announcing a new procedure: a. a. It has come to our attention that increasing numbers of staff members are using IM to send business messages. We realize that IM saves time and gets you fast responses, and we are prepared to continue to allow its use, but we have developed some specific procedures that we want you to use to make sure it is safe as well as efficient. b. b. The following new procedures for using instant messaging at work will enable staff members to continue to use it safely and efficiently. © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 2 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media 18. An e-mail inquiring about software: a. Please answer the following questions about your voice-recognition software. We would like to know how reliable the machine transcription is and whether the software can be trained to recognize various voices. b. We are interested in your voice-recognition software that we understand allows users to dictate and copy text without touching a keyboard. We are interested in answers to a number of questions, such as the reliability of the machine transcription. We also want to know whether the software can be trained to recognize various voices. 19. An e-mail announcing introducing a new manager: a. Please welcome our new HR manager, Kristi Bostock, who comes from our Chicago office. Kristi is a 17-year management veteran with a strong focus on diversity and inclusion. Please join us in warmly welcoming our new HR manager. b. This is a message to bring you good news. You will be pleased to learn that our long wait is over. After going without an HR chief for many weeks, we are finally able to welcome our new manager, Kristi Bostock, who comes from our Chicago office. Bulleted and Numbered Lists (L.O. 1) E-mails and memos frequently contain numbered lists (for items in a sequence) or bulleted lists. Study how the following wordy paragraph was revised into a more readable format with a list: Before Revision: Our office could implement better environmental practices such as improving energy efficiency and reducing our carbon footprint. Here are three simple things we can do to make our daily work practices greener. For one thing, we can power down. At night we should turn off monitors, not just log off our computers. In addition, we could “Light Right.” This means installing energy-efficient lighting throughout the office. A final suggestion has to do with recycling. We could be recycling instantly if we placed small recycling bins at all workstations and common use areas. After Revision: Our office could use energy more efficiently and reduce our carbon footprint in three simple ways: • Power down: Turn off monitors rather than just logging off our computers. • Light right: Install energy-efficient lighting throughout the office. • Recycle instantly: Place small recycling bins at all workstations and common use areas to encourage recycling. Your Task. Revise the following wordy, unorganized paragraphs. Include an introductory statement followed by a bulleted or numbered list. Look for ways to eliminate unnecessary wording. 20. In writing to customers granting approval for loans, you should follow four steps that include announcing that loan approval has been granted. You should then specify the terms and limits. Next, you should remind the reader of the importance of making payments that are timely. Finally, a phone number should be provided for assistance. © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 3 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media 21. The National Crime Prevention Council made a statement about crime in the workplace. It also provided some tips for improving workplace safety and preventing crime at work. It says that crime prevention and safety measures are just as important at work as they are at home. Some of the ways you can improve safety and prevent crime including changing locks before you move into a new office. When doors, windows, and locks are broken or not working, someone should report this immediately. Lighting is another important factor. Many organizations leave some interior lights on even when the business may be closed. Dark places around a building should have lights, and shrubs can be a problem. 22. Producing excellent digital prints that equal what you see on your computer monitor is the most frustrating aspect of digital photography. You don’t have to be frustrated, however. If you follow three steps, you can improve your prints immensely. We recommend that you first calibrate your screen. You should use the Datacolor Spyder X to do that. Next you should edit your photo so that your image looks natural and balanced. The final step involves configuring your printer. At the same time you should, of course, select the correct type of paper. 23. Our attorney made a recommendation that we consider several things to avoid litigation in regard to sexual harassment. The first thing he suggested was that we take steps regarding the establishment of an unequivocal written policy prohibiting sexual harassment within our organization. The second thing we should do is make sure training sessions are held for supervisors regarding a proper work environment. Finally, some kind of official procedure for employees to lodge complaints is necessary. This procedure should include investigation of complaints. RADICAL REWRITES 5.1 Radical Rewrite: Weak Request Response Requires Your Revision (L.O. 1) Blog writer Brian Drummond needs examples and information for a blog he plans to publish on the Online Voices platform. He writes to Nadya DeAlba, office manager at a high-tech firm, requesting information and examples. He met Ms. DeAlba at a conference and believes that she could be a willing source of information for his blog. Ms. DeAlba’s advice is valuable, but her message is poorly organized, contains writing and grammar errors, and is hard to read.ii Your Task. Analyze the following poorly written message from Nadya DeAlba. Identify its weaknesses including sentence fragments, wordiness, grammar faults, misspellings, and other writing problems you have studied. Include examples. Then revise if your instructor advises. Your instructor may provide a possible revision. Remember that you can download these documents at www.cengage.com To: Brian Drummond From: Nadya DeAlba Subject: Your Request Brian, Thanks for this opportunity to make a contribution to your blog post for Online Voices. You ask that I confine my remarks to five main and important points. Which I will try to do. However, I could share © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 4 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media many more annoying habits that create tension in the workplace. They interrupt workflow, reduce productivity, and lead to stress. Here’s my top five annoying tech habits that drive coworkers crazy. I have observed these in our open office. The first has to do with cc abuse. Todays e-mail programs make it to easy to copy people who may be unrelated to the discussion. Before clicking the cc field, writers should ask themselves whether it’s critical to ask all receivers specific questions such as who wants the vegan or the barbecue lunch. Another annoying habit is what I call “radio silence.” This occurs when receivers fail to respond to emails within 24 hours. It’s not that I expect responses to every Slack message, tweet, DM, text message, voice mail, or Facebook post. As a writer, however, it is annoying when important e-mail messages are ignored. One of my coworkers complains about notification overload. Offices today are awash with chirps, dings, and rings of countless devices that are allowed to ring and echo through the sweeping open space. The constant ding, ding, dinging is not only annoying to the intended recipients. But also to nearby colleagues. Another annoying habit has to do with jumbled threads. When writers do not observe the conventions of threading their comments on Slack or e-mail. The structure of the conversation becomes garbled. This really annoying behavior is one of the many tech irritants that aggravate coworkers. A final irritant is channel hopping. I’ve heard a lot of complaining about coworkers who pursue the recipient from channel to channel, following an e-mail with repeated Slack messages or a text. It would be advantageous if people let there coworkers know their preferred method of staying in touch. Hope this is helpful! Best, Nadya DeAlba [Full contact information] List at least five weaknesses. 5.2 Radical Rewrite: Information E-Mail—Tips for Video Conferencing (L.O. 5) Bailey Owens, an IT and teleconferencing expert, responds to a request from Mareli Barajas, who wants advice for an internal networking manual she is writing. Bailey’s advice is good, but his message is poorly organized, contains grammar and other errors, and is hard to read. Your Task. Analyze the following message and list at least five weaknesses. Then revise it if your instructor advises. To: Mareli Barajas From: Bailey Owens Subject: Your Request Dear Mrs. Barajas: Hey, thanks for asking me to provide some help with the networking manual about teleconferencing that you are preparing and working up for Trevi Publications. Appreciate this opportunity! Although © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 5 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media you asked me to keep it brief, I could give you an extensive, comprehensive list of dos and don’ts for videoconferencing. If you want this, let me know. As an alternative to on-site meetings, virtual meetings became a necessity during the COVID-19 pandemic. Here’s a bunch of tips for your manual. First and foremost, plan ahead. All participants should be notified well ahead of time of things like the date, time, and duration. It’s your job to send log-ins and passwords by e-mail. Zoom, for example, generates all necessary information automatically and you can distribute the invitation by e-mail. If you have documents that are needed during the conference, send them by e-mail ahead of time or prepare them to be shared onscreen during the meeting. Be very careful with the log-in credentials if you don’t want to be “Zoom-bombed.” This means that anyone with the password and meeting ID can hijack your meeting and cause all kinds of mischief. For the same reason, use a waiting room approximately 10 minutes before admitting attendees to your meeting at the appointed time. That way you can control admission. Another tip has to do with muting (silencing) your microphone. Believe me, there’s nothing worse than barking dogs, side conversations. And worst of all is the sound of toilets flushing during a video conference. Ick! Also, check your camera before the meeting! Activate it once the meetings is about to begin. If you use headphones, make sure they work too. You should play with your microphone, speakers or headphones, and camera until you sound and look good. And of course, don’t shuffle papers. Don’t eat. Don’t move things while your speaking. You may have heard that some people love to wear pajama bottoms and shorts with their suit jacket. Don’t do it. Resist the temptation. Look good, feel good, but don’t overdo it. Business casual will suffice. My final tip involves using a waiting room before admitting participants to the meeting. They will see a slide that tells the meeting details. Such as the start time, audio and video information, and the agenda. This waiting-room slide should go up about 10 minutes before the meeting begins. Hope this helps! Bailey Bailey Owens | A-Z Conferencing and IT | bowens@a-z-conferencing.com ACTIVITIES AND CASES 5.3 Instant Messaging: Live Chat Training at TransAvia Airlines (L.O. 2) Communication Technology E-Mail Team Web © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 6 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media Live chat operators who help customers by exchanging instant messages with them in real time play an important role in customer service. The goal of providing such direct communication online is to inform and troubleshoot, but also to build a lasting relationship with customers. Ideally, by being cordial, professional, and helpful, live chat operators can contribute significantly to turning customers into fans of the company or brand. Representatives must sound authentic and human. TransAvia Airlines is training its representatives with hypothetical customer service scenarios. Following are two logs of chats by trainees who were asked to respond to a customer, Victor, in an online chat. Your Task. Carefully review the logs of the conversations between Victor and Representative 1 as well as Representative 2. Individually or as a team, critique Rep 1 and Rep 2 in class or in an e-mail to your instructor summarizing your observations. Support your views with examples. For instance, you could comment on the representatives’ courtesy, helpfulness, tone, or writing skills. Then, if your instructor asks you to rewrite this chat, try your hand at being Representative 3 and apply some of the lessons you have learned in this chapter and Chapter 4. Tip: Create a table to approximate the dialogue in an online chat. Note that sometimes the same person may write two or more comments in a row instead of waiting for a reply to the first one. Representative 1 Representative 2 © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 7 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media Rep: Hey, Victor, what’s shakin’ in Atlanta? What do you need? Victor: Hi. Rep: Perf to have you here. Hiw can I hlep? Victor: Your award-travel system sucks!! I’m so tired of wasting time on your website! Rep: Whoa! Chill!?. Why diss our system. What trasnpired Victor: What happened is that I keep getting an error message just before I click Purchase. I tried many times. Victor: What point are award miles when they can’t be redeemed?? Rep: Where… what Just a sec I’m on another chat. Whats wrong? Victor: I am planning a business trip to London with some of my 500k frequent flyer miles. Whenever I choose the itinierary, fill in payment information for the taxes etc, I hit Purchase and an Error !!! pops up. I can’t finish the booking. So annoying! Who has the time?? Rep: How v nice to be able to go to London Wow, 500k miles? I can see your search in our systm. Lemme try it for you. Leave technology to a milenial! [Pause] Rep: Nope! it doesn’t work Sorry. System is new and has glitches. Victor: Why on earth do you roll out something that’s full of bugs, why waste my time?? Rep: Yasss, good question tbh. Listen I can try to get on this and will let you go now. When I make the booking I will give you a buzz first. then shoot you an email. Our tech boss has a blog for complaints. You should give him an earful there!! He says he wants to hear from our ticked off customers. Will send you the link too. Oh and I will save you money, no live booking fees. Victor: Okay. That’s a relief. Thanks. I’ll be awaiting your call and e-mail. Rep: Anything else I can do?? Victor: No, gotta run! Bye Rep: Cheers! Rep: Good day, dear sir! We are honored to serve esteemed customers like you. Victor: Hi. Rep: How can we be of assistance? Victor: Your award-travel system sucks!! I’m so tired of wasting time on your website! Rep: We are so very sorry to hear that your customer experience is less than stellar, sir! Victor: What happened is that I keep getting an error message just before I click Purchase. I tried many times. Victor: What point are award miles when they can’t be redeemed?? Rep: Would you be so kind and describe the precise nature of your issue? Victor: I am planning a business trip to London with some of my 500k frequent flyer miles. Whenever I choose the itinierary, fill in payment information for the taxes etc, I hit Purchase and an Error !!! pops up. I can’t finish the booking. So annoying! Who has the time?? Rep: When you visited our website, we saw your credentials and search parameters. I shall attempt to complete the booking in your stead. [Pause] Rep: I’m truly inconsolable, sir. It appears that I am unable to complete the transaction using our new system. I might need to escalate the problem to my supervisor. Victor: Why on earth do you roll out something that’s full of bugs, why waste my time?? Rep: Please stay calm, sir. We are trying our best to serve you. As one of America’s most respected airlines, we take customer service very seriously. Allow me to keep trying to complete the transaction gratis, without live booking fees. I shall telephone you and communicate via e-mail once the booking is completed. You will also receive a link that will allow you to share your experience with our CTO. Victor: Okay. That’s a relief. Thanks. I’ll be awaiting your call and e-mail. Rep: May we do even more to provide excellent service, sir? Victor: No, gotta run! Bye Rep: Have an enjoyable day, sir. Goodbye! 5.4 Instant Messaging: Practicing Your Professional Real-Time Chat Skills (L.O. 2) Communication Technology Social Media © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 8 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media Web Team Your instructor will direct this role-playing group activity. Using instant messaging, you will simulate one of several typical business scenarios—for example, responding to a product inquiry, training a new-hire, troubleshooting with a customer, or making an appointment. For each scenario, two or more students chat professionally with only a minimal script to practice on-the-spot, yet courteous, professional interactions by real-time chat. Your instructor will determine which client software or app you will need and provide brief instructions to prepare you for your role. If you don’t have instant messaging software on your computer or smart device yet, download the application first—for example, Slack, WhatsApp, Facebook Messenger, or Skype. All messaging software enables users to share photos and media files. These advanced features turn messaging apps into a simple conferencing tool and video phone. You can make voice calls and use webcam video as well. Zoom and FaceTime are other videoconferencing options. Contrary to calling landlines or cell phones, you can connect for free on Wi-Fi with people all around the world, as long as you’re both connecting by the same app. You may want to use a computer because downloading chat sessions is easier on a computer than on a smartphone. Your Task. Open the messaging or chat app your instructor chooses. Follow your instructor’s directions closely as you role-play the business situation you were assigned with your partner or team. The scenario involves two or more people who communicate by real-time chat. 5.5 Discovering Your Favorite Business Podcast Series (L.O. 3) Communication Technology E-Mail Social Media Team Web Podcasting done right is hard work. Most podcasts (80 percent) fail or no longer publish. iii Experts advise business podcasters first to provide quality content with an authentic voice to build value, and to consider money making second.iv To browse and learn from popular favorites, search for iTunes Charts US Podcasts or Top US Podcasts Insights (Apple Podcasts Top Charts). These sites rank the top 100 most popular podcasts, some business-related (e.g., The $100 MBA, Freakonomics Radio, The Indicator from Planet Money, How I Built This, and HBR Ideacast). Podcast Awards, an annual ranking of favorites selected by listeners and podcasters, is another resource for finding valuable podcasts in various categories, including business, science, and technology. Past winners include the irreverent, chatty Big Girl Money show and Ellen on the Go featuring Ellen DeGeneres. Your Task. Using the rankings mentioned above or other podcast sources, individually or as a small team find a highly rated business-related podcast series that sparks your interest. Scan the topics covered. Listen to several episodes and jot down notes. Evaluate the show’s format (e.g., frequency of publication, duration, number of presenters or hosts, music use, interviews, formality of tone, professionalism, and other characteristics). Categorize the content of your chosen podcast series (topics covered, invited guests, value of the information presented, your level of interest, and more). Look up the producer’s credentials. Are the hosts competent subject experts? Find out what other authorities say about the podcast you selected and its producers. Then consider the overall value and credibility of the show. Would you recommend the podcast series to your classmates? Why or why not? Summarize your findings in a well-organized e-mail or classroom presentation. Alternatively, create an informative but brief social media post for an audience that doesn’t know the podcast series or tweet an intriguing tidbit about the show. 5.6 Analyzing a Podcast (L.O. 3) Communication Technology © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 9 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media E-Mail Social Media Web Browsing the podcasts at iTunes, you stumble across the Quick and Dirty Tips series, specifically Money Girl, who has been dispensing financial advice since 2008. You sign up for the free podcasts that cover a variety of business topics. You can also visit the website Quick and Dirty Tips or interact with Laura D. Adams on her Money Girl Facebook page. Alternatively, examine the advice conveyed via podcast, the Web, Facebook, and Twitter by clever Grammar Girl Mignon Fogarty. Your Task. Choose a Money Girl podcast that interests you. Listen to it or obtain a transcript on the website and study it for its structure. Is it direct or indirect? How is it presented? What style does the speaker adopt? How useful is the information provided? At your instructor’s request, write an e-mail that discusses the podcast you analyzed. Alternatively, if your instructor allows, you could also send a very concise summary of the podcast by text message from your smartphone or tweet to your instructor. Try limiting yourself to no more than 280 characters to practice conciseness. 5.7 Creating a Simple Business Podcast (L.O. 3) Communication Technology Social Media Web Do you want to try your hand at producing a podcast? Businesses rely on a host of social media and communication technologies when reaching out to the public or internally to their workers. As you have seen, some companies produce such short audio or video clips on focused, poignant subjects. The following process describes how to create a simple podcast. Select software. The best software for newbies is Audacity and GarageBand (Mac only). One step up is Adobe Audition. They allow recordings within a Web browser or from a smartphone. Most can also be accessed as mobile apps. Obtain hardware. For high sound quality, you may need a sophisticated microphone and other equipment. The recording room must be properly shielded against noise, echo, and other interference. Many universities and some libraries provide recording booths. In the absence of fancy recording locations, a quiet room at home will do. Organize the message. Make sure your broadcast has a beginning, middle, and end. Build in some redundancy. Previews, summaries, and transitions are important to help your audience follow the message. Choose an extemporaneous or scripted delivery. Extemporaneous delivery means that you prepare, but you use only brief notes. It usually sounds more spontaneous and natural than reading from a script, but it can also lead to rambling, repetition, and flubbed lines. Prepare and practice. Practice before recording. Editing audio or video is difficult and time consuming. Try to get your recording right, so that you won’t have to edit much. Publish your message. Once you post the MP3 podcast to your course website or blog, you can introduce it and request feedback. Your Task. Create a short podcast about a business-related subject you care about. Producing a simple podcast does not require sophisticated equipment. With free or inexpensive recording, editing, and publishing software such as Audacity, you can inform customers, mix your own music, or host interviews. Any digital recorder can be used to create a no-frills podcast if the material is scripted and well-rehearsed. If all fails, even voice mail recordings can be used for this purpose. 5.8 Blogging: Learning From the Best (L.O. 4) © 2022 Cengage. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. 10 End of Chapter Activities: Chapter 05: Short Workplace Messages and Digital Media Communication Technology E-Mail Social Media Web Examine the blogs of Seth Godin, Chris Brogan, Guy Kawasaki, Bill Marriott, and other acclaimed bloggers. See what tricks of the trade you can adopt and make work for you. Your Task. You may be asked to write a blog post detailing your analysis of the professional blogs you have examined. Apply the best practices for professional business blogs outlined in this chapter. Remember to offer a catchy title that will attract browsers or, in this case, your peers in class and your instructor. Share helpful advice in easy-to-read numbered items and, if applicable, provide links to other relevant articles. To motivate readers to respond, ask questions at the end of your blog entry. 5.9 Blogging: Writing a Blog Post (L.O. 4)Communication Technology Communication Technology E-Mail Social Media Web Review the guidelines for professional blogging in this chapter. Find a recent social media–related study or survey, and target an audience of business professionals who may wish to know more about social networking. Search for studies conducted by respected organizations and businesses such as Pew Research Center, Robert Half International, Burson-Marsteller, ePolicy Institute, and U.S. gover
