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Description Objective: As experienced UX/UI designers, your challenge is to conceptualize an immers ...


Description Objective: As experienced UX/UI designers, your challenge is to conceptualize an immersive Augmented Reality (AR) city exploration app interface that redefines how users discover and interact with urban environments. Your goal is to create a seamless and captivating experience that blends digital information with real-world surroundings. Exercise Details  1. User Research: Analyze the demographics of potential users, including age groups, tech proficiency, travel habits, and interests in urbanexploration. Investigate user expectations regarding AR technology, such as AR gaming experiences, educational content, historical tours, and interactive storytelling. Conduct ethnographic research and user interviews to understand user behaviors, preferences, pain points, and motivations related to city exploration.



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