Description Module 2's lecture featured the human brain, its main regions, and some of its inner st ...
Description Module 2's lecture featured the human brain, its main regions, and some of its inner structures, within the Limbic System. We also saw an interesting video on Edi Guyton, the lady who underwent an experimental procedure and had electrodes implanted in her brain. Why show you students this video (aside from the fact that it is an incredible story)? Well think about how important the regions of the brain related to emotions are. Ever heard of System 1 and System 2 Cognitive Processing? Think of them as the cartoonish little devil and angel sitting on your shoulders. System 1 is automatic, fast, impulsive, highly emotional. It accounts for 95% of our decision-making. System 2 is slower, cognitive, logical or rational. It accounts for 5% of our decision-making. This means that our subconscious brain activity (deep within the brain) accounts for the majority of decisions, while the conscious slows us down to think about and rationalize.... mostly. How often did we rush to a decision, or said something impulsively to someone that we regretted? Yet, sometimes we stop and think, we avoid dangerous situations, or prevent harm to ourselves or others. But it is the emotional consumer that fascinates marketers. Costco counts on our impulses and instincts by the way it arranges the merchandise throughout its warehouse store. We enter with the intention to buy necessities, and we exit with an additional 75" Samsung 4K television, two bottles of fine wine (yes, they sell that too), and a 500+ Lego set for the kids. For those of you who are Amazon (or Amazon Prime) members, log in and pretend to shop for the 5 most important people in your life. If you're not a member, pretend to be shopping there regardless (I bet you'll end up registering!). What items have you looked at? What products or brands drew your attention? Why? Have customer reviews affected your shopping? Do the products/brands have picture galleries and videos? Has one or more product led you to research more about it on Google or YouTube? In the end, which items ended up as your final choices in the shopping cart? Answer theses questions after spending some time online. Then, share your thoughts with at least one classmate. When looking back at how you've gone through the browsing, the reading, the shopping, and the motions, what can you tell about yourself as a shopper?
