Description LL088_24736_A3-1000 words Report OBJECTIVE: This assessment task addresses these subj ...
Description LL088_24736_A3-1000 words Report OBJECTIVE: This assessment task addresses these subject learning objectives. critically analyse and evaluate managerial decisions with respect to a marketing communications campaign review principles, concepts, and tools that aid marketing professionals in planning a marketing communications campaign. recommend marketing communication activities in a comprehensive and integrated manner. TASK : Critique the elements of the marketing communications plan generated from your group assignment elements: communications objectives; creative strategies; tactics used; target customer; category positioning (mental partitioning) considerations: look at positioning (market needs) and customer persona(s); discuss both positive and negative aspects Provide a conclusion and recommendation write a paragraph stating overall how successful you think the campaign is in reaching the objectives you can infer they want to achieve discuss at least one change (specifically to the material you chose for this assignment) that you think would make the campaign more successful (even if you think it is already successful) explain why you would make this change. Provide support for this from subject content (learning content and readings). Potential structure: Page 1: name of the brand/product. Page 2: provide a brief description of the Campaign. Page 3: start critique, suggested parts: Category Positioning and ‘Involvement by Motivation’ Grid Target Customers Marketing Communications Strategy and Objectives Creative Strategy and Tactics Integration of media channels and suitability to audience and objectives. Conclusion with a recommendation References: APA 7th Appendices: should not contain any content expected in the main body of the report and should only be included if deemed necessary. Length: Maximum limit of 1,000 words, excluding references and appendices (if any). Format: Assignments should: be in Word document format only, A4-sized normal margins have 1.5 spacing 12-point font UNFORMATTED ATTACHMENT PREVIEW Assessment 3: Critical Evaluation of a Marketing Campaign https://canvas.uts.edu.au/courses/36430/assignments/232777 Assessment 3: Critical Evaluation of a Marketing Campaign • Due Friday by 23:59 • Points 40 • Submitting a file upload • Available after 11 Aug at 10:00 Overview: Task: This assignment requires students to submit a critical evaluation of the marketing communications plan. Due: Week 12, 11.59pm Friday 24 October Type: Individual Weight: 40% This assignment requires students to analyse a marketing communication campaign. This is a written assignment only. There is no oral presentation. Objective: This assessment task addresses these subject learning objectives. • critically analyse and evaluate managerial decisions with respect to a marketing communications campaign • review principles, concepts, and tools that aid marketing professionals in planning a marketing communications campaign. • recommend marketing communication activities in a comprehensive and integrated manner. Task : 1. Critique the elements of the marketing communications plan generated from your group assignment ? elements: communications objectives; creative strategies; tactics used; target customer; category positioning (mental partitioning) ? considerations: look at positioning (market needs) and customer persona(s); discuss both positive and negative aspects 2. Provide a conclusion and recommendation ?1? ?4? ? write a paragraph stating overall how successful you think the campaign is in reaching the objectives you can infer they want to achieve ? discuss at least one change (specifically to the material you chose for this assignment) that you think would make the campaign more successful (even if you think it is already successful) ? explain why you would make this change. Provide support for this from subject content (learning content and readings). 2025/10/22 12:12 Assessment 3: Critical Evaluation of a Marketing Campaign https://canvas.uts.edu.au/courses/36430/assignments/232777 Potential structure: • Page 1: name of the brand/product. • Page 2: provide a brief description of the Campaign. • Page 3: start critique, suggested parts: ? Category Positioning and ‘Involvement by Motivation’ Grid ? Target Customers ? Marketing Communications Strategy and Objectives ? Creative Strategy and Tactics ? Integration of media channels and suitability to audience and objectives. ? Conclusion with a recommendation • References: APA 7th • Appendices: should not contain any content expected in the main body of the report and should only be included if deemed necessary. Length: Maximum limit of 1,000 words, excluding references and appendices (if any). Format: Assignments should: • be in Word document format only, A4-sized • normal margins • have 1.5 spacing • 12-point font Other requirements • Marks will be deducted for late submission of the assignment. • You are not permitted to use Generative AI in the completion of this assignment. • Keep the documentation you collect whilst completing this assignment, such as search history, draft documents, detailed notes, etc. (these should be kept for 4 months after submission). • You may be required to complete a viva regarding your assignment. • If there are any unforeseen changes to the information presented here, they will be announced on Canvas. It is your responsibility to note any changes. MarcomsRubric ?2? ?4? 2025/10/22 12:12 Assessment 3: Critical Evaluation of a Marketing Campaign Criteria Conviction Quality of the argument: strong, sensible, deep, focused, conclusive. https://canvas.uts.edu.au/courses/36430/assignments/232777 Ratings Pts 50 to >42.5 Pts 42.5 to >37.5 Pts 37.5 to >32.5 Pts 32.5 to >25.0 Pts 25 to >0 Pts High Distinction Credit Pass Fail distinction The critical The critical The critical The analysis The critical evaluation offers evaluation offers evaluation offers offers poor evaluation offers very very high-level relevant insights. a relatively high level of relevant relevant insights. The discussion is or no relevant high-level The discussion is insights. The of an acceptable insights. The relevant of a very high discussion is of a standard and discussion is insights. The standard and high standard offers some of an discussion is of offers considered and offers considered ideas inadequate a very high ideas with an considered ideas with some standard and standard and offers applicable and strong rationale with some rationale rationale to support them offers few or no ideas considered provided. provided. 40 to >34.0 Pts 34 to >30.0 Pts 30 to >26.0 Pts 26 to >13.0 Pts 13 to >0 Pts High distinction Distinction Credit Pass Fail The evaluation The evaluation The evaluation The evaluation The evaluation was fully was mostly was general, or was overly was complete. complete. not fully general or comprehensive Demonstrated Demonstrated complete. mostly and fully considered some Demonstrated incomplete. complete or goes beyond thought and understanding. considered thought and only the absolute bare Demonstrated little to no understanding. 50 pts ideas with an applicable and very strong rationale provided Completeness How well the topic/issue is covered; both positive and negative aspects are covered; supported by reliable sources/ material. what was minimum thought and required. thought and understanding. Demonstrated very considered understanding. 40 pts thought and understanding. Presentation How well the paper is presented; ?3? ?4? 10 to >8.5 Pts High distinction Work is very clear and 8.5 to >7.5 Pts Distinction 7.5 to >6.5 Pts Credit 6.5 to >5.0 Pts Pass 5 to >0 Pts Fail Work is clear and logical. It looks Work is generally clear and logical. It Work is adequately clear and Work is inadequately clear and 10 pts 2025/10/22 12:12 Assessment 3: Critical Evaluation of a Marketing Campaign Criteria writtenexpression; proper referencing ?4? ?4? https://canvas.uts.edu.au/courses/36430/assignments/232777 Ratings Pts logical. It looks professional, looks logical. It looks logical. It may professional, with no spelling professional, professional not look with no spelling or grammatical with no more overall, with professional or grammatical errors. It has than three less than seven overall, with errors. It has very good spelling or spelling or more than excellent structure, grammatical grammatical seven spelling structure, cohesion and errors. It has errors. It has or grammatical cohesion and flow. All good structure, adequate errors. It has flow. All references are cohesion and structure, inadequate references are appropriately flow. All cohesion and structure, appropriately provided. references are flow. cohesion and appropriately References are flow. provided. appropriately Referencing provided. does not meet provided. requirements. Total points: 100 2025/10/22 12:12
