Description integrated Marketing Communications: Advertising, Public Relations, and More. Choose be ...

---

Description integrated Marketing Communications: Advertising, Public Relations, and More. Choose between Amazon, Walmart, Target, or Coca-Cola and research their Integrated Marketing Communications (IMC) tactics. Select at least three venues to research the IMC tactics. Consider email, social media, websites, physical locations, pop-up shops, instant messaging, and/or television. Integrated marketing communications (IMC) tactics is most effective when a consistent message is sent across all media. This results in positive outcomes like positive brand image and consumer loyalty. In your paper, Analyze whether the IMC tactics are effective and why? Discuss the consistency or lack of consistency that you see between the venues. Provide recommendations for improvement. The IMC Tactics Analysis paper must be two to four double-spaced pages in length (not including title and references pages and formatted according to APA Style. must include a separate title page with the following in title case: title of paper in bold font Space should appear between the title and the rest of the information on the title page. student’s name name of institution (The University of Arizona Global Campus) course name and number instructor’s name due date must utilize academic voice. must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper. must use at least two credible sources in addition to the course text. must include a separate references page that is formatted according to APA Style.