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Description Conduct formative research to collect existing data to develop media message solutions ...


Description Conduct formative research to collect existing data to develop media message solutions for your health communication plan and intervention. Be certain that the data covers the variety of audiences you have identified. Organize the data you found. Write a 900- to 1050-word summary implementation plan of your research, process, and formative data. The summary implementation plan should include the following: Evidence of what is available to communicate the chosen health topic Intended audience profiles and behaviors SMART communication objectives by the audience for your message(s) A condensed creative brief, including the messages you want to convey—You will use this for your creative concepts. Consider what type of media platform should be created. Ideas for information and knowledge exchange processes and technology for effective marketing of health communications 3 ideas for creative concepts using 3 different media methods to convey the same message to different audience groups The methods can include 1 from the textbook that includes Inform Me, Engage Me, or Entertain Me, or another of your choosing. Identify how and why you matched your message content with the media channel. Any other details you feel are necessary



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