Description Chapter 4 - Assignment (Online Advertising) Provide a thoughtful 250+ word response to ...

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Description Chapter 4 - Assignment (Online Advertising) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. Online Advertising We all hear a lot about social media. Many people/students think that having a Facebook page, an Instagram page or a YouTube Channel is the be all, end all to advertising – post on social and they will come! Really? How will they hear about you? One way is to advertise using social media. That will help, however please remember that online advertising, social media and combined (online advertising through social media) is only ONE tool! Please don’t get sucked into the belief that all you need is social media and the money will start rolling in! That being said, let’s look at how you can use social media advertising, specifically Facebook. Facebook for businessLinks to an external site. provides a lot of useful tools for helping you use their site for business purposes. ASSIGNMENT: Assume that you have been hired by this local business – Chester Boot ShopLinks to an external site.. You will be creating a carousel ad for this client (explained below) to be purchased and delivered on Facebook. The objective of this assignment is about ad content rather than social media. So, think about what you want to say in your ad and how it will resonate with your target market. We’ll cover social media specifically next week. Step 1: Looking at Facebook Ad ObjectivesLinks to an external site. and About Carousel AdsLinks to an external site., what are the objectives for your ad? I want you to select one of the specific goals from the first link (hint: they have a little bull’s eye in front of them on the page) and one from the list on the second link. Please explain why you selected these objectives. Remember to be realistic about what you can do with one ad. (NOTE: These sites change often so I try to keep the link up to date but you might need to search around for the business goals. Please reach out to me if you don’t see the goals and I’ll try to provide an updated link). Step 2: You are going to create a carousel ad with 4 visuals/sections for your local business client (listed above). Visual/Section #1: Visual image: what google image or picture will you use? I am open to just about any visual. Explain your rationale for why you used this visual. Visual copy/text: what will you “say” in the ad? Explain your rationale for the copy you developed. Do the same for visuals/sections #2, #3 and #4. Please separate each visual and explanation. NOTES: You can just attach the visuals to the discussion board, or you can put them into a word document. You don't have to actually create an ad online. Advertising copy is a term used to describe the main text or words used in the advertisement. Try to think of best practices and look at other ads to see what works. Your copy should be short, contain a call to action and focused on keywords customers would be looking for. Here is great articleLinks to an external site. that might help you get started. Please use the open forum if you have additional questions regarding this requirement. I have attached an example that I created for a different company. Please do not try to copy my example. Be creative in your own thinking. Complete your response and engage in the discussion in the following ways: Begin your own thread by selecting the "Reply" button beneath these instructions. Once you have submitted your answer, you can review already submitted answer threads and join the conversation by selecting the "Reply" button beneath your classmates' posts. Carousel Ad Example.docx