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Description Capstone Paper #4 – Competitive Analysis If you haven't already, assess the competit ...

Description Capstone Paper #4 – Competitive Analysis If you haven't already, assess the competitive positioning of your firm (in general and relative to its competitors. Where are the current and potential sources of competitive advantage? Competitive disadvantage? What metrics are important? Identify any strategic issues facing your firm. Remember to get past the symptoms to uncover the underlying issue. The 5 Whys article (linked in the modules) is great for this. Use tables/graphs when appropriate to support and illustrate your analysis.

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