Description - Assignment (Consumer Journey) Provide a thoughtful 250+ word response to all of the ...

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Description - Assignment (Consumer Journey) Provide a thoughtful 250+ word response to all of the questions below (250 words total, not for each section). Please separate your answers by the parts of the question. It makes it easier to see your specific response to each part. This is a POST FIRST discussion board. That means you can see responses by your classmates ONLY after you post your response. Your first post counts so if it's blank that's what you are graded on. You cannot go back and edit your posts after you submit them. CONSUMER JOURNEY Miro is a cool online tool that helps you create customer journey maps. The use of it, and an example is provided on pages 44 and 45 of your textbook. For this assignment you're going to create a customer journey map for Macomb Community College. While Macomb Community has several different target markets (recent high school graduates, returning to school, job re-training, etc.), for this assignment think of the target market in which you fall. Use your own consumer journey to help you complete this assignment. Since this is a shared document, I want you create your own journey map in the below attached word document which you will attach to this assignment. THEN, I want us to create a shared journey map as a class. Part 1: Using this attached word document Download this attached word documentcreate your own customer journey map including the following: Stage 1 is Pre-purchase ("shopping" for a school) Stage 2 is Purchase (attending school) Stage 3 is Post-Purchase (after you graduate) Using a combination of the sample on page 45, complete the following areas: Actions: What the customer do? What information do they look for? Touchpoints: What part of the service do they interact with? Emotions: How does the customer feel at each stage? Pain points: What frustrates the customer or what issues do they face? Opportunities: What can the college do at each stage to enhance customer relationships? Complete your response and engage in the discussion in the following ways.