Description All requirements in the attachment Similarity should be less than 10% AI should be ze ...
Description All requirements in the attachment Similarity should be less than 10% AI should be zero UNFORMATTED ATTACHMENT PREVIEW BUSS 312 Class participation ( 5 Marks for class participation) The student will be evaluated on the basis of his/her attendance (upto 2nd Mid- Term only) and the active participation in class activities (case studies ) 3 case studies + Attendences Buss 312 Assignment Assignment #1 ( 10 Marks) Define M-Commerce and describe its key enablers in context of Oman (apps, payment systems, 5G, etc.). Explain in your own word how M-Commerce enhances customer experience and loyalty. • Provide an examples from any local companies with example (Minimum 2500 Words) Note :- The student should not copy or use AI for this work , he can use authentic resource and cite then in APA style. (This is an individual Assignment)\\ • • • • Use table charts and graphs, diagram wherever required Plagerized and AI Generated, outsourced work may result in 0 Marks The assignment must be submitted in WORD Assessment Rubrics ssessment Matrix (Rubric) Criteria Excellent (A) Good (B) Satisfactory (C) Demonstrates clear, in-depth Good understanding of Basic understanding Understanding S-Commerce and understanding; with minor of Concepts M-Commerce lacks depth or errors or missing concepts with clarity. links. accurate terminology. Insightful analysis Clear examples Examples Case Study with strong, with some mentioned but Analysis relevant examples analysis. weak analysis. Needs Improvement Weight (D/F) Limited or inaccurate 20% understanding. Examples missing or irrelevant. 25% Criteria Excellent (A) Good (B) Satisfactory (C) Needs Improvement Weight (D/F) and critical evaluation. Comprehensive and well-structured Clear Partial or Comparative comparison No meaningful comparison with descriptive 15% Analysis between Scomparison. some gaps. comparison. Commerce and MCommerce. Demonstrates originality and Limited Lacks Application & practical insights Some originality application or originality and 15% Creativity in applying and relevance. creative application. concepts to thinking. business scenarios. Well-organized, Mostly logical flow, Acceptable but Poorly Organization organized with professional lacks flow or organized or 10% & Presentation minor formatting, and clarity. unclear. inconsistencies. visuals (if used). Proper APA 7 Few sources or References & style with reliable Minor citation No or incorrect inconsistent 5% Citation and diverse errors. referencing. format. sources. Clear, concise, Understandable Difficult to Language & Minor language error-free but with read or poorly 10% Clarity issues. academic writing. frequent errors. written. Total = 100 marks (Grade will be scaled accordingly) Assignment 2 (5 Marks) Create a social commerce presence for a local (Dhofari) product/service using any two platform. like Instagram, Facebook, Pinterest, or WhatsApp Business etc. Requirements: • • • Create a product page or campaign post(s). Include product photos, description, pricing, and purchase/contact link. Use hashtags, influencer tags, and interactive tools (polls, reels, or stories). • • Collect data on engagement (likes, comments, shares, followers) for at least 5–7 days. Analyze how the platform’s features support buying decisions. Deliverables: • Screenshot evidence or short screen recording. Criteria Excellent (A) Good (B) Satisfactory (C) Fair Integration of S-commerce Strong linkage between theory and practice; clear comparative insights. Partial linkage with some analysis. Limited conceptual understanding. Missing or incorrect linkage. 1 Creativity & Innovation Highly original, relevant, and visually appealing work. Good creativity Minimal with some creativity. originality. Copy-paste or generic. 2 Organized Understandable Unclear or and clear but lacks incomplete with minor polish. presentation. issues. 2 Clear, confident, Presentation & engaging, and Communication professional delivery.
