Description ai should be zero similarity should be zero plagrisim and Ai report is needed UNFORM ...
Description ai should be zero similarity should be zero plagrisim and Ai report is needed UNFORMATTED ATTACHMENT PREVIEW BUSS 312 Class participation ( 5 Marks for class participation) The student will be evaluated on the basis of his/her attendance (upto 2nd Mid- Term only) and the active participation in class activities (case studies ) 3 case studies + Attendance Buss 312 Assignment Assignment #1 ( 10 Marks) Define M-Commerce and describe its key enablers in context of Oman (apps, payment systems, 5G, etc.). Explain in your own word how M-Commerce enhances customer experience and loyalty. • Provide an example from any local companies with example (Minimum 2500 Words) Note :- The student should not copy or use AI for this work , he can use authentic resource and cite then in APA style. (This is an individual Assignment)\\ • • • Use table charts and graphs, diagram wherever required Plagiarized and AI Generated, outsourced work may result in 0 Marks The assignment must be submitted in WORD and Power Point Assessment Rubrics Assessment Matrix (Rubric) Criteria Excellent (A) Demonstrates clear, in-depth Understanding understanding of of Concepts S-Commerce and M-Commerce Good (B) Satisfactory (C) Good Basic understanding understanding; with minor lacks depth or errors or missing clarity. links. Needs Improvement Weight (D/F) Limited or inaccurate 20% understanding. Criteria Excellent (A) Good (B) Satisfactory (C) Needs Improvement Weight (D/F) concepts with accurate terminology. Insightful analysis with strong, Clear examples Examples Examples Case Study relevant examples with some mentioned but missing or 25% Analysis and critical analysis. weak analysis. irrelevant. evaluation. Comprehensive and well-structured Clear Partial or Comparative comparison No meaningful comparison with descriptive 15% Analysis between Scomparison. some gaps. comparison. Commerce and MCommerce. Demonstrates originality and Limited Lacks Application & practical insights Some originality application or originality and 15% Creativity in applying and relevance. creative application. concepts to thinking. business scenarios. Well-organized, Mostly logical flow, Acceptable but Poorly Organization organized with professional lacks flow or organized or 10% & Presentation minor formatting, and clarity. unclear. inconsistencies. visuals (if used). Proper APA 7 Few sources or References & style with reliable Minor citation No or incorrect inconsistent 5% Citation and diverse errors. referencing. format. sources. Clear, concise, Understandable Difficult to Language & Minor language error-free but with read or poorly 10% Clarity issues. academic writing. frequent errors. written. Total = 100 marks (Grade will be scaled accordingly) Assignment 2 (5 Marks) Create a social commerce presence for a local (Dhofari) product/service using any two platform. like Instagram, Facebook, Pinterest, or WhatsApp Business etc. Requirements: • • • • • Create a product page or campaign post(s). Include product photos, description, pricing, and purchase/contact link. Use hashtags, influencer tags, and interactive tools (polls, reels, or stories). Collect data on engagement (likes, comments, shares, followers) for at least 5–7 days. Analyze how the platform’s features support buying decisions. Deliverables: • Screenshot evidence or short screen recording. Criteria Excellent (A) Good (B) Satisfactory (C) Fair Integration of S-commerce Strong linkage between theory and practice; clear comparative insights. Partial linkage with some analysis. Limited conceptual understanding. Missing or incorrect linkage. 1 Creativity & Innovation Highly original, relevant, and visually appealing work. Good creativity Minimal with some creativity. originality. Copy-paste or generic. 2 Organized Understandable Unclear or and clear but lacks incomplete with minor polish. presentation. issues. 2 Clear, confident, Presentation & engaging, and Communication professional delivery. Marks
