Company Selection & Description Think about a business to create. Think about an industry, product a ...

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Company Selection & Description Think about a business to create. Think about an industry, product and/or service. For the Company Description section, provide information and background on the company you want to create. What kind of company do you want to be to your customers, employees and shareholders? Think about: Your own company or product/service – Provide a brief description on what your company does and give some background on your company and yourself. As start-up venture, provide background on your team, experience, and interests as it relates to the company or product. Some questions to answer are: • What kind of business is this? • What are your main products or services? • What are your main competitors and how is your product/service better? • Where will it be located? • What is some basic financial information? (i.e., how do you expect to start and grow the business) Please provide a description using the above information as well as the information provided about the industry/company I have created for this assignment. ***This does not need to be too in depth** about 350+ words or so using 1-2 reliable sources. Industry: Healthcare My Company: HaloHealth: Bringing your Circle Together Strategic Business Unit: Marketing Department Product: Halo Software that is geared towards patient saftey – people with disabilities Works seamlessly with existing hardware: apple watch, Alexa / Echo product, apple products Additional sensory you can purchase to monitor for falls – further segmentation with different price points Automatic alerts for medication Voice-activated (speaking individuals) Automatically alerted care partners Automation for emergency call centers Links to MyChart, Epic, and major medical software Market: Medical devices for people with disabilities and the elderly – vulnerable populations quality of life and safety. Competitors: ElliQ, Apple Watch