branding strategies—Describe the needs       and wants of your target customers and how you ...

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branding strategies—Describe the needs       and wants of your target customers and how you intend to position the       offerings versus the competition. Present a detailed description of the       different types of products or services that you intend to sell in the US       market, including their attributes, features, and quality level, along       with the brand names, intended packaging, logo, and supplemental products       and services. As you make these branding strategy decisions, it is       imperative that you stay focused on the customer. Remember that the       company's customers do not buy features; they buy benefits, both tangible       and intangible. It is also critical to understand the customer: think       about who makes the purchase and who influences that decision.