Below are some issues that you will want to consider as you evaluate each of the five chosen  adver ...

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Below are some issues that you will want to consider as you evaluate each of the five chosen  advertisements. Please remember that your goal is not simply to answer these questions, but to provide insights into the consumer’s decision making process that you feel would be useful to a marketing manager (e.g., if an ad triggered the consumer’s decision to purchase the product).  Other areas to comment on would be level of involvement, etc.