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Assume you are responsible for the developing the appropriate marketing mix (product, price, distri ...


Assume you are responsible for the developing the appropriate marketing mix (product, price, distribution, promotion) for a new sports medicine clinic set to open next year for University Health System, located in downtown Philadelphia, PA that is attempting to target both urban and suburban service areas. The information you provide will be used to develop and implement a strategy by system health executives. Provide reasoning as to how the marketing mix will be used, which items are more important for this initiative (or all they are?), and the implications on the health system as a whole resulting from the sport medicine clinic.



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