Assignment 1 Choose a food brand (use the brand in-n-out)  1. Define your business offer (overvie ...

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Assignment 1 Choose a food brand (use the brand in-n-out)  1. Define your business offer (overview and profile): Product, service, retail chain, etc. Be specific about what you are offering. 2. Look at their marketing offering through the 4Ps – Product, Price, Place, Promotion 3. Begin learning about your reality: Explore global trends, market trends and trends within your specific category. What is going on and why?  Use a PEST or PESTLE tool  4. Identify your competitors: who are the direct competitors, and who are indirect? What defines them? What can you learn about them? What place do they hold in the market? 5. Do a SWOT analysis – Strengths, weaknesses, opportunities, threats