* A chapter about how Walter Fisher’s Narrative Theory can be applied to NFL communication crises ...

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* A chapter about how Walter Fisher’s Narrative Theory can be applied to NFL communication crises * This application is an important piece in the larger puzzle of the league’s organizational legitimacy    * John Dowling & Jeffrey Pfeffer - Organizational Legitimacy: Social Values and Organizational Behavior  (Good source for understanding org. leg.) * Specifically, this will support the argument that the league is a legitimate organization by explaining how they protect their legitimacy in the lens of Narrative Theory * Three crises to apply the theory to are the Ray Rice domestic violence scandal, the ongoing concussion crisis, and the Colin Kaepernick protests * Narrative Theory should be applied to a press conference, interview, or league statement around each of these crises   Question * How could an application of Narrative Theory to the NFL’s communication around major crises provide insight into how the league protects their organizational legitimacy?    * What are some of their messaging tactics?        * How are they impactful?    * How did they work within society’s guidelines to protect their image/brand/legitimacy?