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Description UNFORMATTED ATTACHMENT PREVIEW BSM823 Capstone: Short Research Proposal Please note tha ...


Description UNFORMATTED ATTACHMENT PREVIEW BSM823 Capstone: Short Research Proposal Please note that this Short Research Proposal is not formally assessed. It will help your tutor to see your research area and provide you with initial feedback. Follow the maximum word counts in each section. Name: Degree programme: Date: Student number: Working title: Research aim and objectives Summary and justification of research topic (No more than 250 words: provide a summary of your proposed research and consider why the work is of importance and the potential contribution the work can make to the literature) Brief overview of the literature (No more than 300 words: identify some of the main literature that may have recommended further research/gaps in this topic) Consideration of the methods and data appropriate for research design (No more than 50 words) BSM823 Capstone: Short Research Proposal Please note that this Short Research Proposal is not formally assessed. It will help your tutor to see your research area and provide you with initial feedback. Follow the maximum word counts in each section. Name: James Cunningham Student number: 7654321 Degree programme: MSc International Business Management Date: 21.01.2023 Working title: Community and Resilience among Micro and Small Businesses of the hospitality sector Research aim and objectives The research aim is to explore the role of community among micro and small businesses to understand how resilience is created and sustained through small business collectives. The objectives of the extended research proposal are: 1. Understand the characteristics of inter-business connections in building a business community. 2. Explore the role of community embeddedness in informing the behaviours of micro and small businesses in the locale. 3. Demonstrate the impact of business resilience and sustainability fostered through community connection. 4. Highlight the specific role that context plays, both spatial and sectoral, in how a business collective operates. Summary and justification of research topic (No more than 250 words: provide a summary of your proposed research and consider why the work is of importance and the potential contribution the work can make to the literature) This research is in response to a topical issue of the pandemic and its’ effect on the hospitality sector, specifically micro and small businesses who do not have large resources such as larger business to aid them through the loss of business. The research looks at how the community has helped micro and small businesses stay operative, such as promotion in social media or customers opting to support small businesses. Recently, the Aberdeen Backyard Beach Collective (ABBC) was created by micro and small business owners in Aberdeen to support each other and create a medium to be able to offer their products to the public. Adekola and Clelland (2020) observed that the relationship between small business resilience and community resilience has remained an under-researched aspect of community resilience. Their research in Scotland in rural communities found that businesses play advisory and advocacy roles, make financial and material contributions to local community resilience activities and contribute to quick community recovery through various dimensions of corporate social responsibility activities. However, Pike et al. (2010) have described resilience as a concept, as fragmented and lacking theoretical validation. In addition, most extant resilience research focuses on larger organisations rather than SMEs, as found by Herbane (2010), and Sullivan-Taylor and Branicki (2011). Therefore, this proposed research addresses a gap in the literature, when more understanding is needed. Brief overview of the literature (No more than 300 words: identify some of the main literature that may have recommended further research/gaps in this topic) Adekola and Clelland (2020) suggest that where research has explored the role played by small business in the resilience of places or communities, it has tended to focus on resilience to economic shocks or longer-term changes (such as ageing populations) as opposed to natural hazards or emergencies. This indicates an opportunity to explore business resilience in relation to community resilience to the COVID-19 pandemic outbreak which was an unforeseen phenomenon that has affected the world’s population. Cutter, Burton and Emrich (2010) state there are five dimensions of community resilience: social, economic, institutional, infrastructure and community competence. According to Aldrich and Meyer (2015) community resilience is the collective ability of a localised area to 22 contend with challenges and return to normality through effective cooperation. Aldrich (2010) explains practitioners have under-utilised social cohesion and social networks in disaster planning and management. Meyer (2013) opines that resilience research and disaster management practices fail to fully accept social capital as a fundamental factor due to the lack of agreed metrics for social capital. Furthering this, Torres, Marshall and Sydnor’s (2019) research investigates small business resilience through the lens of social capital and found that receiving support from the community is what drove both objective and subjective business resilience post-Hurricane Katrina. They elaborate that SB owners with ties to the community and institutions are better prepared when facing a natural disaster and thus community resilience is a key skill for long-term sustainability. Natural disasters impact SBs in two ways; as business owners and as local inhabitants, providing an extreme test or business operations (Sauser et al. 2017). Most disaster literature focuses on the financial and physical resources fostering resilience; however, recent literature has highlighted the importance of community networks which can help SBs to adapt and respond to disasters (Aldrich 2012). Consideration of the methods and data appropriate for research design (No more than 50 words) It is likely that an interpretivist approach would be best suited to the research area. Initially, interviews with small business owners involved in the ABBC, and then focus groups with community members could be appropriate in the research design. Generating qualitative data to explore the complex areas of community relations and resilience. 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