Description Decision Making and Essential Business Communication Getting Started Social media con ...

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Description Decision Making and Essential Business Communication Getting Started Social media continues to be a technological advancement that transforms the way we communicate. We are constantly connecting and interacting with one another via an ever-growing web of relationships. How to use social media to improve business communication and decision-making is a question of great interest to both academicians and practitioners. Upon successful completion of this discussion, you will be able to: Research key attributes of emerging communication opportunities in business. Determine the real-world application of these identified various emerging communication opportunities for effectiveness and appropriateness in business. Analyze emerging communication opportunities in business. Analyze organizational barriers in relation to social media that impede communication in decision-making processes. Background Information This exercise is designed to challenge you to consider how social media can be used by businesses to collect information from their customers, directly through avenues such as surveys or questions, through monitoring their direct comments, and by tracing their engagement across social media. Instructions Review the rubric to make sure you understand the criteria for earning your grade. Read and review the resources on social media as communication within a business setting. As you read and review, consider creating an outline or concept map to assist your comprehension. Chapter 6 – Communication Technology in Managerial Communication How To Create A Social Media Marketing Plan(new tab) Social Media Marketing Strategy(new tab) Watch the following video: Nick Bayer Discusses Social Media and Business(new tab). When you click on this link please type Indiana Wesleyan University View the OCLS Tutorials(new tab) website and read about the research process and how to use the Online Campus Library Services (OCLS) at IWU to conduct relevant credible research. Use the resources available on OCLS(new tab) to locate references for best practices of effective use of social media for the type of organization with which you are familiar. Complete a survey of the social media practices of your identified client for the Communication Audit. Create a post of 500 words or more with a minimum of two in-text citations and two references in which you: Identify key concepts regarding the use of Social Media in Business. Discuss how Social Media is currently used in your client's business, based on your assessment. Discuss the connection between Social Media and Business. Discuss how social media can be utilized as a research tool as well as a means for effectively engaging with customers and other stakeholders.